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Toyota reinvented America's best-selling sedan this year, unveiling the product of their efforts on Augusta 23rd. Although identical as far as dimensions to the outgoing Camry, Toyota has substantially upgraded the car’s interior, exterior and available hybrid powertrain. Four trim levels will be available with up to three different engines. Catch a glimpse of the 2012 Camry here: Ready for your 2012 Camry? Call Milton Ruben Toyota at 706.868.5454, and we'll let you know when to expect them to arrive. Check out our online inventory at www.MiltonRubenToyota.com.

Hi friends, Catch a glimpse of the latest progress on renovations here at Milton Ruben Toyota. We are well on our way to a completely remodeled facility, with an expected completion date of December 2011. Many thanks to Kuhlke Construction Company for helping us move forward! Milton Ruben Toyota is fully operational; look for the temporary trailer next to Milton Ruben Preowned and Milton Ruben Chrysler Jeep Dodge Ram building for all of your sales and leasing needs. Our inventory is always available online at www.MiltonRubenToyota.com.

Do you know just how American your car is? Cars.com recently released their American-Made Index (AMI), a ranking that recognizes cars built in the US consisting of at least 75% of American-made parts. The 2011 Toyota Camry – consisting of more than 80% American-made parts – was ranked number one, outperforming the biggest American automotive brands. Assembled in Georgetown, KY and Lafayette, IN, it takes the top spot for the second year in a row. Toyota’s large Tundra pickup, built in San Antonio, TX, and the Sienna van, from a factory in Princeton, IN, also made the top-ten list. While people consider full-size pickup trucks quintessentially American, the Ford F-150, Chevrolet Silverado and MC Sierra missed the list this year. The F-150 is assembled in the U.S., but its proportion of domestic parts fell to 55%. In previous years it had a domestic parts content of around 80%. The Silverado and Sierra also used to be on the list regularly, but now their production is split between factories in the U.S. and Mexico. The latest models have only about 65% of their content from the U.S. Cars.com's American-Made Index rates vehicles built and bought in the United States. Factors include sales, origin of parts and whether the car is assembled in the U.S. Cars.com disqualifies models with a domestic parts content rating below 75%, models built exclusively outside the U.S. or models soon to be discontinued without a U.S.-built successor. Ready for your next Toyota car, truck, SUV or van? Check out our online inventory at www.MiltonRubenToyota.com, or visit Milton Ruben Toyota in person on Washington Road in Augusta, GA.

Toyota News Release from http://pressroom.toyota.com/releases: NEW YORK, NY, July 22, 2011 -- Toyota was named among the 40 Best Companies for Diversity by Black Enterprise. The annual list, included in the July 2011 issue of the magazine, recognizes 40 companies that have demonstrated significant representation of African Americans and other ethnic minorities in areas including supplier diversity, senior management, board of directors and total employment. Toyota was recognized for its achievements in the area of supplier diversity. This is the sixth consecutive year that Toyota has been included among the Best Companies for Diversity. The list is compiled based on the results of a comprehensive survey of the top 1,000 publicly traded companies in the United States, as well as global companies with significant U.S. operations. “At Toyota, diversity and inclusion have always been among our top priorities, and we are honored to be recognized by Black Enterprise,” said Dian Ogilvie, senior vice president and chief diversity officer at Toyota Motor North America. “We believe constant growth towards a more inclusive environment is imperative not only in developing and retaining a talented workforce, but in fostering a corporate environment that mirrors the communities in which we do business. As we remain committed to continuously improving, we will work closely with our senior managers and Diversity Advisory Board to enhance our efforts even further.” In 2001 Toyota launched its 21st Century Diversity Strategy, which set tangible diversity targets in areas including employment, procurement and dealer development. Working closely with its external Diversity Advisory Board, a seven-member board chaired by former Secretary of Labor Alexis Herman, Toyota has made strong progress, including more than doubling its annual spending with diverse suppliers. In addition, people of color now represent nearly 30 percent of Toyota’s employment. The Best Companies for Diversity is just one of Toyota’s latest recognitions for its efforts in diversity and inclusion. Other honors include: Inclusion among DiversityInc.’s Top 50 Companies for Diversity for five years Inclusion in the Human Rights Campaign "Best Places to Work Corporate Equality Index" for the past four years Induction into the Billion Dollar Roundtable, in recognition of over $1 billion in annual spending with certified ethnic and women-owned suppliers “Corporation of the Year” award from the National Minority Supplier Development Council (NMSDC) “Distinguished Supplier Diversity Award” from the Minority Business Development Agency (MBDA) “The companies selected for distinction in this list not only demonstrated a commitment to diversity, but viewed it as a business imperative,” said Black Enterprise Careers & Lifestyle Editorial Director Sonia Alleyne. “The strength of Toyota’s network of minority suppliers enables the company to be even more competitive on a global scale.” Ready for your next Toyota or Scion? Visit our online inventory at www.MiltonRubenToyota.com, or visit us in person on Washington Road in Augusta, GA!

The debut of the new 2012 Toyota Camry and Camry Hybrid is just around the corner, and given the restrained nature of the unveiling, conversations are focused on what consumers can expect. As is usually the case when Toyota introduces a new model, the 2012 Camry won’t be dramatically changed from the car it replaces. With the recent addition of a new 4-cylinder engine and 6-speed transmission, the 2012 Camry will likely have revised styling and an altered interior. The new Camry will also get Entune, a collection of popular mobile applications and data services integrated with select Toyota vehicles. Entune includes three years of complimentary access to apps and services delivered via most smartphones and some feature phones. Once the phone is connected to the vehicle using Bluetooth wireless technology or a USB cable, Entune's features are operated using the vehicle's controls or, for some services, by voice recognition. Entune is scheduled to have mobile apps for Bing, iHeartRadio, MovieTickets.com, OpenTable, and Pandora. Entune's data services include fuel guide, sports scores, stocks, traffic and weather. Early this week, Toyota said the new Camry will be officially unveiled August 23 in a series of four simultaneous reveals around the United States. The unveiling will be made at the Automotive Hall of Fame in Dearborn, Michigan, as well as New York, Los Angeles and Georgetown, Kentucky, home of the Camry manufacturing plant. The 2012 Camry will go on sale later this fall, and prices are expected to be in line with the previous generation. The hybrid version will also be unveiled on the 23rd. Ready for your next Toyota Camry? Check out our online inventory at www.MiltonRubenToyota.com, or visit Milton Ruben Toyota in person on Washington Road in Augusta, GA!

Interbrand, an international consultancy firm, announced its first-ever "Best Global Green Brands," a list of top green companies, and Toyota was recognized as the world’s greenest brand, ranking ahead of juggernauts like 3M and Siemens. According to Interbrand, Toyota secured the top spot due to both public perception of the brand’s environmental sustainability, as well as its environmental performance based on public records. Undoubtedly, the influence of the most fuel-efficient mid-size car in America - the 2011 Toyota Prius – played a significant role in the Toyota ranking. With a focus on green vehicles, Toyota will be rolling out highly anticipated vehicles like the 2012 Toyota Prius Plug-In and the 2012 Toyota RAV4 EV this year. But Toyota also lives up to their commitment of being environmentally responsible by adopting company-wide green initiatives, like sponsoring a summit on redesigning the urban environment, reducing the environmental impact of its operations, and developing vehicles with higher fuel economy. According to Toyota, "Along with our partners, we're working toward a future where a wide range of innovative vehicle and fuel technologies and infrastructures converge to create an economically vibrant, mobile society in harmony with the environment." Experience for yourself the vehicle that has helped Toyota become the world’s greenest brand – stop by Milton Ruben Toyota today and test drive the 2011 Toyota Prius.

Peace of mind with every new Toyota. Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That's why Toyota is including a complimentary worry-free maintenance plan with the purchase or lease of every new Toyota. For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It also features 24-hr. roadside assistance for those days when you need a tire changed, or to have a door unlocked. It's complimentary peace of mind. Toyota Care Scheduled Factory Maintenance Covers: Oil and filter Lubrication check of key chassis parts Tire rotation Multi-point inspection Toyota Care 24-Hr. Roadside Assistance Covers: Lockout protection Flat tire changes Jump starts Fluid delivery Towing for the unexpected See your Toyota Service Advisor for specific details about what the plan includes and excludes. Ready to buy or lease your next Toyota or Scion? Visit Milton Ruben Toyota in Augusta, GA on Washington Road, or check out our inventory online at www.MiltonRubenToyota.com.

Is your car road ready? Milton Ruben Toyota shows you how to put air in your tires, check tire pressure, check your engine fluids, check tire tread depth, and what to do when the engine light comes on, using short informative videos. Tire Air Pressure Next to the brakes, the tires are the most important safety features on the vehicle. Incorrect tire pressure will compromise stability, braking and cornering and can possibly lead to tire failure — and a serious accident. Incorrect tire pressure also will affect your comfort, fuel economy and tire life. Guest Relations Manager Bob Holloway talks about how to check your tire air pressure, using a 2011 Camry to demonstrate: How to Put Air in Your Tires Now that you have checked your tire pressure, you will need to know how to properly put air in your tires. Here, Bob demonstrates adding and releasing air using a tire pressure gage: Checking Your Tire Tread Depth Proper tread depth prevents hydroplaning and helps with optimal traction on the road. Bob gives an easy tip to make sure your tires are road ready: Checking the Engine Fluids A peek under the hood may seem like a complicated mess of hoses, wires, blocks and belts. While some vehicle maintenance should generally be left to the professionals, there are a few things that you can easily take care of yourself. In this video, Bob talks about checking your fluids: brake fluid, engine oil, coolant or antifreeze, and power steering fluid. The Engine Light Is On! Possibly the most misunderstood indicator on the dashboard, the "check engine" light can mean many different things, from a loose gas cap to a misfiring engine. If your light comes on, you don't need to pull over and call a tow truck, but you should get the car checked out as soon as possible. Ignore the warning, and you could end up damaging expensive components. It also can be a sign that your car is getting poor fuel economy and emitting higher levels of pollutants. Bob discusses what to do when your engine light comes on: The Milton Ruben Toyota Service Department wishes you all safe travels. Should you need to get your new or used Toyota or Scion vehicle serviced, schedule an appointment through www.MiltonRubenToyota.com or by calling us at 866.344.0963.

Dennis Giles, Sales Consultant at Milton Ruben Toyota, shares how to start and stop the Toyota Prius, how to use the Prius monitoring system, how to put the Prius in park, how to use the shift knob, and how to check the five minute fuel consumption feature, as well as how to start and stop the Prius engine, and how to listen to music without the engine on: Here, Dennis shares how to use the Smart Key features on the Toyota Prius, as well as how to start and stop the Prius engine, and how to listen to music with out the engine on: Ready for your new Prius? Call Dennis Giles at Milton Ruben Toyota at 706.868.5454, and check our inventory of Toyota and Scion vehicles at www.MiltonRubenToyota.com!

Many thanks to Kuhlke Construction in Augusta, GA for taking on our renovation project of the Milton Ruben Toyota building. Scheduled for a December 2011 completion, the new building will have a sleek, modern facade with updated interiors, modern furnishings and technology, and an attached service drive. Catch a glimpse of the progress here: Milton Ruben Toyota is committed to providing our customers with the quality service they have come to expect. When you are ready to buy or lease your next Toyota or Scion vehicle, look for our temporary trailer located next to the Milton Ruben Preowned building, or call us to schedule a test drive at 888.276.6925. Our inventory is online at www.MiltonRubenToyota.com.

The Milton Ruben Internet Car Buying Experience Learn how to make your next vehicle purchase a hassle-free and enjoyable experience. Milton Ruben Toyota has our own Internet Team dedicated to the needs of our internet customers. Here's how buying your next Toyota or Scion vehicle online through www.MiltonRubenToyota.com works: Meet Our Milton Ruben Internet Sales Professionals Dennis Giles - Personal goal is to be honest, dependable and straightforward. James Smith - He aims for 100% customer satisfaction. Jeff Hennen - One of the highest satisfaction ratings in the Southeast. Scott Levine -Wants his customers to buy at their own pace. Wayne Bumpus - Recognized at highest levels by Toyota. The Milton Ruben Toyota Internet Department is ready to serve you 24 hours a day, 7 days a week. Call Jeff Hennen and his team of Internet Sales Professionals at 888.276.6925, or visit our online inventory at www.MiltonRubenToyota.com.

Toyota wants to salute do-gooders by giving 100 cars over 100 days to nonprofits that could really use a new set of wheels. And voters like you help decide which one gets a new ride every day. Voting is open daily from 6 a.m. to midnight EST. Every day, the previous day’s winner is announced and a fresh batch of five nonprofits is introduced for your consideration. Starting May 9 through August 16, it’s the voters’ turn to do their own good deed by voting for their favorite stories and causes. All voters have to do is log into their Facebook profile and use the 100 Cars for Good app to vote for one of that day’s five nonprofit organizations. Vote once a day because each vote counts and each day brings another new car to another deserving organization! After you vote, start looking for your next Toyota by checking out Milton Ruben Toyota's online inventory at www.MiltonRubenToyota.com. We are located on Washington Road in Augusta, GA.