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Fall is always an exciting time in the automotive industry. Like an expectant mother, we wait impatiently preparing for the next years models that have been announced in Spring. Then, finally, after months of waiting and researching and training, the baby 2015s arrive. Now, just like a proud parent, we peer through the glass of the nursery window, beaming at our newest bundle of joy. Ladies and gentlemen, we are overjoyed to announce that Milton Ruben's Toyota and Scion store is now stocked with 2015 models! The newest, most modern body styles, the latest technology, and even an updated fuel economy that saves you time - and money.  We are hard at work developing videos to tell you everything there is to know about the our newest editions, but in the meantime, give us a call at 706-868-0588 and speak with one of our sales representatives to make an appointment.  We would be happy to share this proud parent feeling with a brand new 2015 model owner! To stay up to date on those 2015 model videos as they become available, like us on Facebook and follow us on Twitter! Photos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

Researching the 2014 Scion iQ? We have assembled a grouping of third-party reviews from trusted sites such a s Kelley Blue Book, Edmunds, and the Insurance Institute for Highway Safety, among others, to help you make the most informed car-buying decision possible. Whats Experts Are Saying about the 2014 Scion iQ: “The 2014 Scion iQ is among a crop of tiny cars that emphasize high fuel economy, low entry cost and stylish design. Like the Fiat 500 and Chevrolet Spark, the iQ boasts youthful looks and more refinement than the Smart Fortwo.... You'll Like This Car If: If you live in a crowded place where you need to fight for a parking space, the iQ is worth its weight in gold. This Scion's fuel efficiency, residual value, and the reliability record of its Toyota parent are also alluring.” Favorite Features: TIGHT TURNING RADIUS Making a U-turn in some vehicles can feel like a gamble, but with the iQ's 26.4-foot turning circle you'll never have to worry about that dreaded 3-point turn amid oncoming traffic. In less dramatic situations, this also translates to tight maneuverability in parking lots. STAGGERED SEATING By pushing the dashboard and console forward, the 2014 Scion iQ puts the front passenger slightly ahead of the driver, which cleverly adds extra room for a passenger in back. There's no such luck for those behind the driver, though.” kbb.com (Kelley Blue Book) _________________________________ “Launched in 2012 and largely unchanged in its third year, the Scion iQ is precisely 10 feet long. Its blocky, slab-sided styling is tougher-looking than the Smart's rounder lines, and the Scion looks especially good on the available, handsome, and large 17-inch alloy wheels, which give it a surprisingly aggressive stance. It's still stubby, but it's stubby-with-attitude.... It handles well, and while you'd expect it to be good in urban cut-and-thrust driving, it rides far better--and more confidently--at higher speeds than does the Smart..... Safety is often top of mind when looking at such small cars, and the iQ has not only the usual allotment of electronic safety and control systems, but no fewer than 11 different airbags--including one protecting the rear passenger's head from contact with the hatchback window glass, a world first...... The small size and leisurely acceleration pay off in fuel economy, though. The Scion iQ is rated by the EPA at 37 mpg combined (36 mpg city, 37 mpg highway). That's 1 mpg better than the Smart, but it comes with a considerably better driving experience.” CarConnection.com report _________________________________ “The iQ is Scion's premium micro-subcompact, packaged as a three-door, four-passenger hatchback. It features intelligent and functional design elements that follow a "less is more" philosophy, offering innovative technologies and surprising comfort in the world's smallest four-seater.... For 2014, the Scion brand is celebrating its 10th anniversary. Unique 10th Anniversary Edition iQ is available in limited numbers. It features exclusive exterior paint, silver seatbelts, a solar powered illuminated shift knob, illuminated badges, graphite gray finish 16" alloy wheels, and BeSpoke premium audio with navigation.” AOL Autos at autos.aol.com _________________________________ "It’s good-looking, the interior design is about the best of any cheap car, and the seats are comfortable. The suspension is simple, but it works well, and the precise steering and its size make the iQ super easy to park." Car and Driver (2012) _________________________________

Researching the 2014 Scion tC? We have assembled a grouping of third-party reviews from trusted sites such as Kelley Blue Book, Edmunds, and the Insurance Institute for Highway Safety, among others, to help you make the most informed car-buying decision possible. Whats Experts Are Saying about the 2014 Scion tC: “You'll Like This Car If... The Scion tC for 2014 offers a balanced blend of driving enjoyment, good fuel economy and cutting-edge audio connectivity as to make it an easy choice for most first-time buyers. Numerous accessories and aftermarket parts allow nearly infinite customization options, and the big rear hatch provides excellent cargo hauling potential. Favorite Features: BESPOKE PREMIUM AUDIO Offered as an enhancement to the standard touch-screen radio, the BeSpoke audio system includes full navigation as well as the Aha smartphone app service that allows access to 30,000 free radio stations including Scion’s own station featuring 17 separate music channels. BUILD YOUR OWN Personalization is a consistent Scion theme, and between the factory and the aftermarket, it’s easy to make your tC really your tC. There are many forums, groups and clubs dedicated to Scion customization.” kbb.com (Kelley Blue Book) _________________________________ "Add it to your shopping list because: While the FR-S is still Scion's top performer, the tC offers sporty looks and an exciting drive for less money. With an expected base price under $20,000, the 2014 Scion tC is about $5,000 cheaper the FR-S. But it still boasts 180 horsepower and direct steering, which is said to be improved with the latest revisions. The tC also includes a standard power sunroof, 18-inch alloy wheels and Bluetooth. Equipped with the 6-speed manual, the tC is also quick. It reaches 60 miles per hour in 7.4 seconds - a figure that may improve with the latest updates.” AutoTrader.com _________________________________ IIHS 2013 Top Safety Pick for Small Car: 2014 Scion tC rated "Good" (the highest rating) in Moderate overlap front and Side crash tests, "Good" in Roof Strength, and "Good" in Head restraints & seats. Insurance Institute for Highway Safety at IIHS.org _________________________________

Today, we will share with you a walkaround video of the new Scion FR-S, right here in our Milton Ruben Toyota showroom. The 2013 FR-S has a 2.0L, four cylinder boxer engine with 200 horsepower. The torque at 6,600 RPMs is 151 lb/ft, and it gets 25mpg city/highway combined with the manual transmission(28mpg with automatic). This rear wheel drive FR-S is nothing like the nearly error-proof tC; if you do not have the driving skills and experience to take it out like everyone wants to drive a sports car, it will show. A good rule of thumb is to leave the stability control on while testing your prowess. The flat four sits low in the engine compartment, keeping the center of gravity low. While the manual six-speed suits the character of the FR-S better, the optional automatic with paddle shifters is quite responsive and quick-shifting. Enjoy Milton Ruben Toyota's exploratory video, and remember, this car is great fun as long as you bring your skill along. For more information, or to test drive the 2013 FR-S, visit our showroom at Milton Ruben Toyota. You can also contact a salesperson to schedule a test drive through our website.

Toyota, Scion, and Lexus took the top three spots in Consumer Reports' reliability rankings, and the Prius C, Toyota 's own subcompact hybrid vehicle came away with the best overall score. 800,000 people submitted information on more than a million vehicles from the years 2010 to 2012. These rankings are critical for auto companies, as Americans frequently cite Consumer Reports as a main source of car-buying advice. The Prius C is the smallest in the Prius family, and has 53 mpg city rating. For your safety, it has nine airbags, whiplash lessening front seats, high-tensile-strength steel body panels, front energy-absorbing crumple zone and side-impact door beams, and all of the features you may already have, including traction control and anti-lock brakes. For more information on the latest ratings, the Toyota Prius C, or any Toyota model, contact Milton Ruben Toyota via the website, or call 888-516-3798.

If you're looking for a compact coupe, the 2012 Scion tC is a good choice thanks to its roomy interior and generous cargo space. Plus, the 2012 model gets an upgraded base audio system, which features Bluetooth audio streaming and HD radio capability. Tony Sutphin, Sales Consultant at Milton Ruben Toyota, shares some of the best features of the tC, including the reclining rear seat, radio interface, interior design, and some of the safety features. Ready to take a closer look at the Scion tC? Contact Tony Sutphin at 706.868.5454, or visit Milton Ruben Toyota in person on Washington Road in Augusta, GA. Check out our inventory at www.MiltonRubenToyota.com.

Milton Ruben Toyota and Southeast Toyota Finance are pleased to announce a financing and rebate program available to college graduates. The program runs from January 4, 2012 to January 2, 2013. For the College Graduate Finance Program, all new Toyota and Scion vehicles are eligible, including current model year demos. To be eligible, customers can be in one of these situations: graduate from a two-year or four-year institution; graduate from a two-year nursing program; enrolled in a college degree program; graduate from a two-year Toyota Technical Education Network program, or any other two-year post secondary automotive program; or complete an electrician apprenticeship/certification program through NJATC or NATEF. For the College Graduate Rebate Plan, all customers who qualify for the College Graduate Finance Program are eligible for a $1000 rebate on all new Camry (gas only), Corolla, Matrix, RAV4, Yaris and Tacoma vehicles, as well as any Scion vehicle. The $1000 rebate must be used as a down payment on retail installment contracts or lease contracts. In all cases, graduates have two years from receipt of their degree or certificate to take advantage of the program. There are other conditions for customer eligibility; specific details are available through one of our Finance Managers here at Milton Ruben Toyota. Call 706.868.5454, or visit us on Washington Rd. in Augusta, GA. Congratulations, graduate!

Tony Sutphin , Sales Consultant at Milton Ruben Superstore in Augusta, GA, talks about some of the features of the 2012 Scion Release Series 7.0. Ready for your next Scion or Toyota vehicle? Check out our online inventory at www.MiltonRubenToyota.com.

Meeting the needs of a new trendsetting generation of urban drivers, the iQ succeeds at taking big ideas and concentrating them into a small package. Made possible by intelligent and functional packaging, the iQ is a small car that offers the functionality and comfort that drivers expect from a car twice its size. Intelligent Design - “3+1” offset seating arrangement allows one adult to sit behind the front passenger and a child or small package behind the driver - Fits into virtually any urban parking scenario - Ultra Low Emission Vehicle (ULEV-II) and achieves an EPA-estimated combined fuel economy rating of 37 miles per gallon, comparable to similar vehicles of its size - 11 standard airbags, including the world’s first rear window airbag - Standard AM/FM/CD/HD/USB 160-watt maximum output Pioneer™ audio system and Bluetooth connectivity The 2012 Scion iQ will begin arriving at dealerships soon. The Manufacturer’s Suggested Retail Price (MSRP) for the 2012 iQ is $15,265. Ready for your next Scion or Toyota? Check out our inventory online at www.MiltonRubenToyota.com, or visit Milton Ruben Toyota in person on Washington Road in Augusta, GA.