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With bikes moving in to the downtown area, it's no surprise that Augusta and the rest of the Central Savannah River Area is going green!  To get a little help in the initiative to slow down the growth of our landfills and work a little harder to keep those adorable baby seals and polar bear cubs on the tv commercials in mind, a program called Recycling Perks is coming to town!  And as if their little "perks" wasn't enough, they've partnered up with us to give away a car and get this #GreenAugusta project going! Have you heard about Recycling Perks yet? Well, it is exactly how it sounds.  The program is specifically designed to help those who help out, but gifting gift cards, discounts, coupons, and other financial gifting opportunities to those who recycle - every time they recycle! You can save up your recycling points and refund them online for a print-out or mailed in card and get your next lunch date and Longhorn Steakhouse for free! (That's just an example. A lot of other deals are on their Facebook page if you want to get an idea of the offerings.) As if signing up and cashing in isn't easy enough, they've set up another "perk" right in our Milton Ruben Toyota showroom!  CSRA members can come in and guess the number of recyclables we have stuffed in this Toyota Prius - and if you guess exactly correct - you could be driving home in it or another Prius next month! "That's too easy!" you say? "What's the catch??" you query?  There isn't one.  It's truly that simple.  Come in to our showroom, guess the exact number of recyclables stuffed into our Prius on RecyclingPerks.com from March 1 to April 30 - and win yourself a four-door hybrid of your very own.  Seriously! What do you have to lose?? <iframe width="560" height="315" src="https://www.youtube.com/embed/6mYNd4W_sWE" frameborder="0" allowfullscreen></iframe> Stay in the loop on this non-profit community project as well as our Soles4Souls shoe drive, DriveBaby® Photo Contest, and Fort Gordon involvement by following us on Facebook, Twitter, Youtube, Instagram, Pinterest, and Google! Photos and post by Milton Ruben Social Media Specialist Heather Cortright.

It's almost that time of the year again. It's Toyota 100 Cars for Good season! The national philanthropic program launched 2 years ago by Toyota. Over the span of 50 days, Toyota gives away 100 cars to 100 selected nonprofit organizations across the United States of America. What makes 100 Cars for Good different from other national philanthropy programs is that Toyota allows the public to choose the winners through Toyota 100 Cars for Good Facebook page. The voting will begin this year on October 1, 2013, and for 50 consecutive days, five organizations will be eligible for voting to the public on the Toyota 100 Cars for Good Facebook page. Voters are given two votes per day for two different organizations. At the end of the day the two organizations with the highest number of votes will be deemed the winners. From there, the winners will receive one of their previously chosen vehicles (a Prius, Highlander, Tundra, Sienna, or Sienna Mobility) within 90-150 days! The three follow-up winners will each receive a $1,000 grant from Toyota. So on October 1st, remember to go to Toyota 100 Cars for Good's Facebook and start casting your votes! For vehicle information or to purchase your Toyota or Scion, come visit Milton Ruben Toyota in beautiful Augusta, GA or online at http://www.MiltonRubenToyota.com

Milton Ruben Toyota (in conjunction with Milton Ruben Superstore) is holding a school supply drive for A. Brian Merry Elementary School! This school is a Title 1 school, meaning that a majority of the students come from families under the poverty line. Many of these families struggle to afford the basic school supplies their children need. This is where Milton Ruben Toyota steps in. Not only is our staff helping out by bringing in donations, we're reaching out into the community and asking for your help! We're asking everyone to bring in supplies until August 7th. All supplies brought in will be distributed at the school's " Back to School Bash " on August 10! Some of the suggested donation items: crayons, #2 pencils, composition books, glue sticks, markers, wide ruled paper, rulers, folders, eraser, hand sanitizers, tissues and anything else you think a student would need. All donated items can be dropped off at Milton Ruben Toyota. For information on all your Toyota or Scion needs, visit us online at http://www.MiltonRubenToyota.com or give us a call at 1-888-516-3798.

Milton Ruben Toyota wants to remind you that Toyota's 100 Cars for Good (2013) has begun! Yesterday started the application process for 100 Cars for Good. It will last until August 5th (with only 2500 applications being accepted)! October 1st marks when voting begins on Toyota's Facebook page! Each day consumers will get 2 votes each to select 2 separate winning organizations. The two daily winners will be eligible to choose a Highlander, Prius, Sienna, Sienna Mobility or Tundra, which will also come with a six-year, 100,000-mile powertrain warranty from Toyota Financial Services. The remaining three runners-up every day will earn a grant of $1,000 from Toyota to recognize their efforts and encourage further good work. So let your local nonprofit organizations know about this wonderful opportunity! For your vehicle needs, come see us at Milton Ruben, 3510 Washington Road in beautiful Augusta, Ga. If you can't see us in person yet, come visit us online at http://www.MiltonRubenToyota.com!

Milton Ruben Toyota was a part of the 2011 Toyota 100 Cars for Good and we'd love to be a part of it again in 2013 too! Mr. Bernstein with Golden Harvest Food Bank Executive Director, Michael J. Firmin (2011) The third annual Toyota 100 Cars For Good program continues to impact nonprofits’ Work.  Registered Charities Can Apply Online Beginning July 22 Since 2011, 100 Cars for Good has put 200 cars on the road to benefit organizations and causes that touch real lives – from transporting disabled adults and taking zoo animals to schools, to restoring homes flooded by Superstorm Sandy. Key dates and facts for the 2013 program: July 22 to Aug. 5 – Up to 2,500 applications will be accepted. Aug. 19 – The 250 finalists will be announced and will receive promotional materials to help raise awareness for their organizations during the voting period and in their work beyond. Oct. 1 – Voting will begin and continue for 50 consecutive days on Toyota’s Facebook page, granting consumers two votes each day to select two separate winning organizations. Each day, the two winners will be eligible to choose a Highlander, Prius, Sienna, Sienna Mobility or Tundra, which will also come with a six-year, 100,000-mile powertrain warranty from Toyota Financial Services. The remaining three runners-up every day will earn a grant of $1,000 from Toyota to recognize their efforts and encourage further good work. Each entrant is encouraged to post photos that highlight the group’s community work. As a result, nonprofits organizations across the country have the opportunity to raise their social profiles and gain more advocates for their causes. So if there are any organizations that are helping you or our communities, help them out by nominating them for a new Toyota! For any other Toyota needs, come see us at http://www.MiltonRubenToyota.com!

On May 23, 2013 Toyota today announced a $250,000 donation to support relief and rebuilding efforts for victims of the tornado that hit Moore, Oklahoma and the greater Oklahoma City area on May 20. Funds will be allocated to immediate response and for mid-to-long term needs in the areas of food, small business revitalization and home rebuilding. Toyota will also match employee contributions. “On behalf of Toyota, we express our sincere condolences to everyone impacted by this devastating tornado. Our thoughts are with the affected families as they work to rebuild their lives,” said Latondra Newton, group vice president of philanthropy and chief diversity officer. For information from your local Toyota dealership in Augusta, Georgia, visit us at https://www.miltonrubentoyota.com.

We hope everyone had a Happy Valentine's Day! At Milton Ruben Toyota of Augusta, we teamed up with the Kenneth Shuler Schools of Cosmetology and showed love and appreciation to some of our valued customers. Manicures and hand massages were given to customers while their vehicles were being serviced. Thank you to all the Milton Ruben Toyota Service customers that visited us on Valentine's Day. We look forward to seeing you again! "A loving heart is the truest wisdom." - Charles Dickens Visit us online at https://www.miltonrubentoyota.com

From PRNewswire: Toyota announced a $1 million contribution to the American Red Cross and other nonprofit organizations to support relief efforts for victims of Hurricane Sandy in the regions worst-hit by the storm. In addition, Toyota will match employee contributions to the American Red Cross and other non-profits doing relief and recovery work in affected communities. Commenting on the donation, Shigeki Terashi, president and chief operating officer of Toyota Motor North America, Inc., said, "On behalf of Toyota, we express our sincere condolences to the families affected by Hurricane Sandy. Since we have operations and many dealerships in the affected regions, we felt a special responsibility to lend a hand. In addition to this contribution, many Toyota employees are already involved in volunteer activities to support those in need. We very much appreciate their support." To donate or to learn more about donating or giving a helping hand to those in need, visit the American Red Cross nearest you.