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You'll never meet a Toyota Tacoma owner who doesn't absolutely love their truck. And it is perfect just the way it is. But if you do want a little more sparkle and shine, we are, as always, here with a few modifications available to you and your Tacoma, with the help of Toyota Sales Manager and Tacoma owner Jeff Hennen. #TacomaTough Part 1: Hood Protector and LED DayTime Running Lights With the ClearCoat paint protection available on all Toyotas these days, you may think getting a hood protector is a little over the top.  But the hood protector does so much more for your Tacoma, protecting your hood from excessive road wear like small rocks, and your windshield from potential scratches or breakage from road debris and bugs. LED lights are extremely bright for low-light situations like cloudy days, and save you battery power. #TacomaTough Part 2: Lifts, Levels, Tires, & Wheels For a higher or more aggressive appearance, the Tacoma is widely customizable with a variety of lift and leveling kits, as well as a variety of wheels and tires to choose from, including mud tires and customized wheels. #TacomaTough Part 3: Running Boards You can also step it up to your lifted Tacoma with the help of customizable Running Boards, available with perfect fit to your Tacoma year and trim to make stepping into your higher presence vehicle a little easier.  Chrome can add some flash as well to polish a little more finish on your beauty of a small truck with a big personality. #TacomaTough Part 4: Camper Shells For more protection and containment of your cargo, there are plenty of options for a Camper Shell to cover the truck bed of your Tacoma.  This one, from LEED, is insulated, with a sliding window to connect to your cab.  This particular camper shell is also lockable to secure your Tacoma's cargo. #TacomaTough Part 5: Bed Liners and Mats Being a Taco owner himself, Jeff Hennen knows how frustrating it can be when your cargo slides around in the truck bed. This is why he's customized his truck with the help of a Bed Liner and Weather Mat, not only securing his cargo, but also protecting his knees when he climbs into the bed to retrieve it.  The Weather Mat's rubberized texture also assists in these points, and the water-resistant structure makes it easy to clean in the case of spills. Thanks for watching our series on how to customize your Tacoma and make it even tougher! To stay up to date on other ways to make your vehicle experiences better, follow us on Facebook, Google, Twitter, Pinterest, and Instagram. Video and post by Milton Ruben Social Media Specialist Heather Cortright.

You've heard about the Milton Ruben Toyota Putting Competition to prepare for Masters Week in Augusta, GA - now we're raising the stakes!  With our Putt Away Your Trade Sales Event! If you have ever wanted to trade out of your current vehicle but have not been able due to negative equity, poor vehicle condition or high payments, This Friday, Saturday and Monday only, Milton Ruben Toyota can make it happen with the first ever PUTT TO TRADE Sales Event! Take a putt and get up to one thousand dollars above our best trade offer, sink the putt and Milton Ruben will give you an extra thousand dollars for your trade.Miss, and still win up to seven hundred fifty dollars.Every test drive by a licensed driver with trade appraisal qualifies! One putt can help lower your payment or get you out of negative equity! During this special trading event, new 2015 Corolla L, manual 6 speeds at our lowest price ever - $13,129. New 2015 Camry LE’s - only $17,684. This Friday, Saturday and Monday every new Toyota will be on sale at our lowest prices ever and you get to Putt to Trade for an extra thousand dollars!This event is only at Milton Ruben Toyota on Washington Road in Augusta, GA! Find more details at drivebaby.com! Disclaimer: All prices exclude tax,tag, registration and title and includes all dealer fees.Offer expires March 31, 2015.

With bikes moving in to the downtown area, it's no surprise that Augusta and the rest of the Central Savannah River Area is going green!  To get a little help in the initiative to slow down the growth of our landfills and work a little harder to keep those adorable baby seals and polar bear cubs on the tv commercials in mind, a program called Recycling Perks is coming to town!  And as if their little "perks" wasn't enough, they've partnered up with us to give away a car and get this #GreenAugusta project going! Have you heard about Recycling Perks yet? Well, it is exactly how it sounds.  The program is specifically designed to help those who help out, but gifting gift cards, discounts, coupons, and other financial gifting opportunities to those who recycle - every time they recycle! You can save up your recycling points and refund them online for a print-out or mailed in card and get your next lunch date and Longhorn Steakhouse for free! (That's just an example. A lot of other deals are on their Facebook page if you want to get an idea of the offerings.) As if signing up and cashing in isn't easy enough, they've set up another "perk" right in our Milton Ruben Toyota showroom!  CSRA members can come in and guess the number of recyclables we have stuffed in this Toyota Prius - and if you guess exactly correct - you could be driving home in it or another Prius next month! "That's too easy!" you say? "What's the catch??" you query?  There isn't one.  It's truly that simple.  Come in to our showroom, guess the exact number of recyclables stuffed into our Prius on RecyclingPerks.com from March 1 to April 30 - and win yourself a four-door hybrid of your very own.  Seriously! What do you have to lose?? <iframe width="560" height="315" src="https://www.youtube.com/embed/6mYNd4W_sWE" frameborder="0" allowfullscreen></iframe> Stay in the loop on this non-profit community project as well as our Soles4Souls shoe drive, DriveBaby® Photo Contest, and Fort Gordon involvement by following us on Facebook, Twitter, Youtube, Instagram, Pinterest, and Google! Photos and post by Milton Ruben Social Media Specialist Heather Cortright.

Everyone has seen the viral advertisements from Toyota about the new 2015 "Swagger Wagon."  We have all laughed at the truth in the ad about parenthood and being "cool" enough to embarrass your kids sufficiently, partying hard until 9pm, and sneaking sips of apple juice from the toddler's sippy cup.  Let's be honest, we love those ads.  It has been connecting parents everywhere to the beautiful chaos that is having kids, commiserating in the joyful, crazy lives we lead day in and day out, so much so that finding the humor in it is just as beautiful as your kid saying "I love you," through choking sobs while you're trying to scrub a mystery substance scented with banana and mud off of their face.  "Messy but great," right? Well, the 2015 Toyota Sienna acknowledges the messiness of parenthood, and offers you a sweet window of hope in the form of a minivan that is anything but a compromise.  Allow us to elaborate in these 15 things we love about the new 2015 Toyota Sienna! Driver Easy Speak The Sienna sees your screaming and raises you a speaker system that will transfer your voice to the rear seat.  By touching a button on the screen of the new dash, you can project your voice through the speaker system to your passengers, helping you maintain control of your adorable hooligans! Smart Key System Who hasn't had that moment of baby on the hip, purse on your shoulder, and key that has sunk to the bottom of the diaper bag in pouring down rain and frigid winds?  You no longer have to dig around in the diaper bag with your one free hand and miraculously juggle child, purse, and bag around to open the door and lock baby into the car seat.  You can just touch the door, and the vehicle will sense the proximity of the key, and unlock for you.  I'm pretty sure a mom of two toddlers thought up this one! Sliding Center Console Speaking of toddlers... as they outgrow those car seats, and their hands are still only so big, spills in the car are an accepted reality of parenthood.  But we can minimize those spills with an extended sliding center console, putting cup holders within reach of those little hands. Dual View Blu Ray No more arguments over Teenage Mutant Ninja Turtles or Frozen on the next long holiday drive - you can have both in the 2015 Toyota Sienna XLE Premium with the Dual Screen on the Blu Ray.  It even comes with head phones so you can rock out to Kenny G (just kidding) and don't have to hear Let It Go for the fifty millionth time. Recline and Relax Again, as the kids get older - there are advantages.  Teen driver can help with the road trip while you kick back, prop your tired feet up on the ottoman (yes, ottoman), recline a tad bit, and take a nice snoozer in the 2015 Toyota Sienna Limited.  Toyotas are a long-term investment, so let's think long-term! Easy Access Kids climbing around on your upholstery  in their dirty shoes are a thing of the past - finally!  Second row seating slides all the way forward, with backs of the chairs closing in for easier access to third row seating. Power Lift Gate Another battle of arms full vs. access won!  Your smart key has a button, the lift gate has a button, your driver's seat has a button - there are multiple ways to conquer  the "You forgot to close the trunk!" debacle with the Power Lift Gate! Split N' Stow Seating I remember as a kid, watching Dad haul the seats out of the back of our minivan before a ski trip.  Those things looked heavy, and we always ended up with the seats in our dining room for a few days until Dad regained the strength to reinstall the suckers.  No worries for my generation of parents! Not only do our minivans have a bucket in the rear to store third row seats, but several trim levels even have electronic buttons - no hauling necessary! Convertible Cargo With those seats stowed in their buckets, you can convert 39 cubic feet of storage into up to 150 cubic feet of cargo area. Soft Touch Leather That sticky squeaking is soooo last decade! Our soft touch leather offers the luxury of leather with the comfort of quality fabric. (And I hear it's easy to clean to boot!) Available Dual Moonroof Be it for a little extra light for Abbey to teach Aiden how to read, or to watch the stars as they fall asleep, the dual moonroof is a luxury we love in the new Sienna! Seats Up To 8 With convertible seating and an extra option to insert a center seat on the second row, there's no way you can't take on the U-8 soccer team's spontaneous victory pizza lunch! Toyota Care There is so much that can be said for Toyota Care, that we could go on all day.  But the basics is that Toyota is here to take care of you, with a warranty and service coverage that covers the first two years of your new Sienna! New Wraparound Dash By far our favorite new feature in the new 2015 Toyota Sienna is the dash.  Designed with safety in mind, Toyota created an easy one touch system, and re-organized it to be closer to the driver, easier to reach, and thus easier for you to stay focused on the road. Safety Features With 8 standard airbags (up to 12), a 24/7 emergency response center called Safety Connect, Dynamic Radar Cruise Control, standard back up camera, blind spot monitoring, parking assist, and so much more, the 2015 Toyota Sienna is built to get you and your family from Place A to Place B as efficiently and as safely as possible. The 2015 Toyota Sienna "Swagger Wagon" truly is the minivan that doesn't compromise, for those who live lives all about compromise.  Live a little, gain some swagger, and check out the new 2015 Toyota Sienna at https://www.miltonrubentoyota.com.   For more information on the latest vehicles, offers, and events at Milton Ruben Toyota, follow us on Facebook, Twitter, Pinterest, and Instagram. Post, Photos, GIFs, and Graphics by Milton Ruben Social Media Specialist Heather Cortright.

Ah, the time of the year when the air gets crisp, the bonfires begin, the decorations get strewn up, and the music gets jingley!   Thats, right, folks - It's ToyotaThon Time!  Here are a few of our exclusive ToyotaThon deals, good through the end of the year! Call to make your appointment and test drive one of our reliable, stylish, and durable Toyotas today! 706-868-0588 Or visit our inventory online at www.miltonrubentoyota.com!

It was a stormy, rainy, monsooning Friday when we saw the 2015 Toyota Camry for the first time.  It swept up from our detailing department through the shadows cast by deep, menacing clouds, and it reminded us of a fearless Titan, parading into battle. This is a whole new Camry. Completely redesigned, while still maintaining the safety and reliability of the traditional Toyota sedan, we are convinced Toyota was aiming to find the perfect balance of what defines a dream car without compromising the three facets of a desirable family sedan. Aggressive, Sporty Styling We thought "muscle" when we saw the new body styling of the sporty XSE. These lines are accentuated with carving fenders and a distinctive new grill that gives it an aggressive finish. LED headlights define the path ahead with black accenting that give functionality a round-the-clock attitude. The LED headlamps and updated, new design to the fog lights offer a "premium" feel to the body of the 2015 Toyota Camry, while Automatic High Beams ensure optimal safety on the road. The XSE pumps 18-inch alloy wheels with a distinctively futuristic rim, sure to catch the eye of admirers. The XSE, the premium trim level of the 2015 Camry, brings a sportier life to the tradition of the award-winning sedan. The XSE's sportier feel includes colorful stitching in the premium leather trimmed seats - bringing superior looks to an incredibly comfortable interior. The stitched accents come in a variety of options, making your 2015 Camry one that stands out from the grain. Toyota takes its approach to "sport" pretty seriously, with an available 3.5-liter V6 to put a little purr under the pedal. Sleek, Luxurious Features Along with an interior specifically designed to reflect the sleek, aggressive styling of the exterior, Toyota aimed to have sport meet luxury in its superior technology, including heated seats. Dual climate control also adds a little something else to the XSE, providing comfort that might save you and argument or two. And, our latest technology - wireless charging port. Toss the extra wires you keep in your car, because we will now charge your qualifying phone - wirelessly. The Entune App Suite continues to offer the highest in digital information technology, with available Satellite, iHeart Radio, Pandora, Navigation, Weather, and Traffic reports. Who says family vehicles can't be fun? The 2015 Camry offers a lot of rear seating space, cup holders, 60/40 split seating for versatility and ultimate comfort - even with more than two passengers. The days of long-road-trip back aches are over. The 2015 Camry SXE offers 8-way power seats for your comfort. Safe and Silent The Camry still continues to meet the highest of safety standards, going above and beyond with air bags, and now has expanded to include a number of other worry-free features to save you some sweat. Blind-Spot Monitoring, Lane Departure Warning, Safety Connection Features (including Stolen Car Locator, Toyota 24/7 Call Center, and Roadside Assistance), Pre-Collision Center, Dynamic Radar Cruise Control... need we go on? Toyota has combined a new, wider track, with an updated suspension, added it to their advanced design technology, and created their quietest, smoothest ride yet. Buttons line the leather-wrapped steering wheel to afford you the easiest access to your favorite features. Our very own Sales Representative Greg Jimenez showed us around all of the new features of the 2015 Toyota Camry SE as well. We'll admit we have a lot of talented people here, but the photos and videos don't do this car justice.  Come check it out for yourself at Milton Ruben Toyota, 3510 Washington Rd, Augusta, GA.   Stay updated on our influx of 2015 Toyota Camry's by following us on Facebook, Twitter, Instagram, and Google. Photos, video, and post by Social Media Manager Heather Cortright.

Fall is always an exciting time in the automotive industry. Like an expectant mother, we wait impatiently preparing for the next years models that have been announced in Spring. Then, finally, after months of waiting and researching and training, the baby 2015s arrive. Now, just like a proud parent, we peer through the glass of the nursery window, beaming at our newest bundle of joy. Ladies and gentlemen, we are overjoyed to announce that Milton Ruben's Toyota and Scion store is now stocked with 2015 models! The newest, most modern body styles, the latest technology, and even an updated fuel economy that saves you time - and money.  We are hard at work developing videos to tell you everything there is to know about the our newest editions, but in the meantime, give us a call at 706-868-0588 and speak with one of our sales representatives to make an appointment.  We would be happy to share this proud parent feeling with a brand new 2015 model owner! To stay up to date on those 2015 model videos as they become available, like us on Facebook and follow us on Twitter! Photos and post by Milton Ruben Superstore Social Media Specialist Heather Cortright.

There are no limits to what you can do with your Entune digital information center if you just know how. And we are here to teach you. After you've paired your phone with Bluetooth, join Kim Varner in another episode of "Entune In," to learn how to customize notifications on your Entune Bluetooth system! Stay tuned for more Entune In tutorials by liking us on Facebook and following us on Twitter!

You asked – we answered. We launched a whole new YouTube series to teach you everything you need to know about your Toyota Entune digital information center. The Entune system makes it easy, fast, and safe for you to access your contacts and initiate phone calls, “read” text messages (without endangering your life – don’t text and drive!), listen to your own music, navigate to the closes burger joint, and so much more! Get a taste by watching our very first full episode, featuring how to pair your phone with bluetooth: Don’t forget to like us on Facebook or follow us on Twitter to keep updated on new episodes!

So many people that come into Milton Ruben Toyota of Augusta &  see the XSP badge on some of our vehicles and conversation usually goes like this :” Wow that is gorgeous”” I have never seen that before ”” I have looked at Toyota’s website & that package is not listed! “ So what is this mysterious Toyota package?  XSP is a racing appearance package available for select Toyota Models through Southeast Toyota dealerships like Milton Ruben.  One of the vehicles that the package can be added to is the Toyota Tundra. For this incarnation, we added the package to an already slamming Tundra SR5 Crewmax 4X4! The Tundra  XSP-X Refresh Package first and foremost features badges that proclaim proudly that it something different (Literally they are everywhere ) from the spray in bedliner, leather seats with XSP stitched headrests, doors, and across the vehicle’s interior/exterior.. Now the quintessential touch to any racing appearance package is carbon fiber. The door sills, dash, and special Tundra tailgate inserts are all made from the lightweight material, but  some might say a racing appearance package is more about the shoes the vehicle wears? Well the Tundra XSP wears 20′ Phantom wheels that are clad with BFG All Terrain Tires surrounded by pocket fender flares. To set all of that off the truck flashes an awesome smile with a black billet aluminum grille and LED daytime running lights. Come to our store at 3510 Washington Road, Augusta, Georgia to check it out with your own eyes!

We are so excited to announce that we have a brand new member of the Scion FR-S family headed to Milton Ruben Toyota Scion of Augusta. This year at the New York International Auto Show , Toyota unveiled a special release series of  our beloved sports car that will have a production run of only 1500 vehicles. All of them will  have special Yuzu (bright  yellow ) paint , plate that signifies their limited availability, and a  performance appearance package. The changes to the FR-S are not radical but are substantial and declare that this is not your typical FR-S. The special edition’s has a lowered suspension, quad exhaust pipes from  TRD (Toyota Racing Development) . To achieve better aerodynamics the vehicle gets a custom rear spoiler, front and rear ground effects, and side fenders. In the cockpit the car acquires a TRD steering wheel and shifter with build number. The pricing has not been revealed yet, but  “rumor has it”  (Big shoutout to Adele!) that the Release Series 1.0 will start at less than $30,000, including destination. We forecast  this will be the hottest car to ever hit our showroom and ultimately the streets of the CSRA! Have any questions about FR-S or any of Scion/Toyota vehicles head to Milton Ruben Toyota of Augusta located at 3510 Washington Road, Augusta, Ga or give us a call at 1- 888-516-3798!

Milton Ruben Toyota has the 2014 Toyota Tacoma you want!  The Toyota Tacoma is in the same class and comparable to the Chevrolet Colorado and the Nissan Frontier.  From our perspective though, there is no comparison! If you're looking for your 2014 Toyota Tacoma, Milton Ruben Toyota has what you need!  Find us online at http://www.MiltonRubenToyota.com or give us a call at 1-888-516-3798.