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Toyota News Release from http://pressroom.toyota.com/releases: NEW YORK, NY, July 22, 2011 -- Toyota was named among the 40 Best Companies for Diversity by Black Enterprise. The annual list, included in the July 2011 issue of the magazine, recognizes 40 companies that have demonstrated significant representation of African Americans and other ethnic minorities in areas including supplier diversity, senior management, board of directors and total employment. Toyota was recognized for its achievements in the area of supplier diversity. This is the sixth consecutive year that Toyota has been included among the Best Companies for Diversity. The list is compiled based on the results of a comprehensive survey of the top 1,000 publicly traded companies in the United States, as well as global companies with significant U.S. operations. “At Toyota, diversity and inclusion have always been among our top priorities, and we are honored to be recognized by Black Enterprise,” said Dian Ogilvie, senior vice president and chief diversity officer at Toyota Motor North America. “We believe constant growth towards a more inclusive environment is imperative not only in developing and retaining a talented workforce, but in fostering a corporate environment that mirrors the communities in which we do business. As we remain committed to continuously improving, we will work closely with our senior managers and Diversity Advisory Board to enhance our efforts even further.” In 2001 Toyota launched its 21st Century Diversity Strategy, which set tangible diversity targets in areas including employment, procurement and dealer development. Working closely with its external Diversity Advisory Board, a seven-member board chaired by former Secretary of Labor Alexis Herman, Toyota has made strong progress, including more than doubling its annual spending with diverse suppliers. In addition, people of color now represent nearly 30 percent of Toyota’s employment. The Best Companies for Diversity is just one of Toyota’s latest recognitions for its efforts in diversity and inclusion. Other honors include: Inclusion among DiversityInc.’s Top 50 Companies for Diversity for five years Inclusion in the Human Rights Campaign "Best Places to Work Corporate Equality Index" for the past four years Induction into the Billion Dollar Roundtable, in recognition of over $1 billion in annual spending with certified ethnic and women-owned suppliers “Corporation of the Year” award from the National Minority Supplier Development Council (NMSDC) “Distinguished Supplier Diversity Award” from the Minority Business Development Agency (MBDA) “The companies selected for distinction in this list not only demonstrated a commitment to diversity, but viewed it as a business imperative,” said Black Enterprise Careers & Lifestyle Editorial Director Sonia Alleyne. “The strength of Toyota’s network of minority suppliers enables the company to be even more competitive on a global scale.” Ready for your next Toyota or Scion? Visit our online inventory at www.MiltonRubenToyota.com, or visit us in person on Washington Road in Augusta, GA!

Interbrand, an international consultancy firm, announced its first-ever "Best Global Green Brands," a list of top green companies, and Toyota was recognized as the world’s greenest brand, ranking ahead of juggernauts like 3M and Siemens. According to Interbrand, Toyota secured the top spot due to both public perception of the brand’s environmental sustainability, as well as its environmental performance based on public records. Undoubtedly, the influence of the most fuel-efficient mid-size car in America - the 2011 Toyota Prius – played a significant role in the Toyota ranking. With a focus on green vehicles, Toyota will be rolling out highly anticipated vehicles like the 2012 Toyota Prius Plug-In and the 2012 Toyota RAV4 EV this year. But Toyota also lives up to their commitment of being environmentally responsible by adopting company-wide green initiatives, like sponsoring a summit on redesigning the urban environment, reducing the environmental impact of its operations, and developing vehicles with higher fuel economy. According to Toyota, "Along with our partners, we're working toward a future where a wide range of innovative vehicle and fuel technologies and infrastructures converge to create an economically vibrant, mobile society in harmony with the environment." Experience for yourself the vehicle that has helped Toyota become the world’s greenest brand – stop by Milton Ruben Toyota today and test drive the 2011 Toyota Prius.

Is your car road ready? Milton Ruben Toyota shows you how to put air in your tires, check tire pressure, check your engine fluids, check tire tread depth, and what to do when the engine light comes on, using short informative videos. Tire Air Pressure Next to the brakes, the tires are the most important safety features on the vehicle. Incorrect tire pressure will compromise stability, braking and cornering and can possibly lead to tire failure — and a serious accident. Incorrect tire pressure also will affect your comfort, fuel economy and tire life. Guest Relations Manager Bob Holloway talks about how to check your tire air pressure, using a 2011 Camry to demonstrate: How to Put Air in Your Tires Now that you have checked your tire pressure, you will need to know how to properly put air in your tires. Here, Bob demonstrates adding and releasing air using a tire pressure gage: Checking Your Tire Tread Depth Proper tread depth prevents hydroplaning and helps with optimal traction on the road. Bob gives an easy tip to make sure your tires are road ready: Checking the Engine Fluids A peek under the hood may seem like a complicated mess of hoses, wires, blocks and belts. While some vehicle maintenance should generally be left to the professionals, there are a few things that you can easily take care of yourself. In this video, Bob talks about checking your fluids: brake fluid, engine oil, coolant or antifreeze, and power steering fluid. The Engine Light Is On! Possibly the most misunderstood indicator on the dashboard, the "check engine" light can mean many different things, from a loose gas cap to a misfiring engine. If your light comes on, you don't need to pull over and call a tow truck, but you should get the car checked out as soon as possible. Ignore the warning, and you could end up damaging expensive components. It also can be a sign that your car is getting poor fuel economy and emitting higher levels of pollutants. Bob discusses what to do when your engine light comes on: The Milton Ruben Toyota Service Department wishes you all safe travels. Should you need to get your new or used Toyota or Scion vehicle serviced, schedule an appointment through www.MiltonRubenToyota.com or by calling us at 866.344.0963.

Many thanks to Kuhlke Construction in Augusta, GA for taking on our renovation project of the Milton Ruben Toyota building. Scheduled for a December 2011 completion, the new building will have a sleek, modern facade with updated interiors, modern furnishings and technology, and an attached service drive. Catch a glimpse of the progress here: Milton Ruben Toyota is committed to providing our customers with the quality service they have come to expect. When you are ready to buy or lease your next Toyota or Scion vehicle, look for our temporary trailer located next to the Milton Ruben Preowned building, or call us to schedule a test drive at 888.276.6925. Our inventory is online at www.MiltonRubenToyota.com.

A lot of folks came out to see Milton Ruben Toyota's vehicles in May for the ABA fishing tournament at Wildwood Park in Columbia County, GA. We displayed Toyota Tacoma trucks, as well as the Toyota Tundra. About American Bass Anglers The Toyota Tundra Bassmaster Weekend Series provides weekend anglers a professionally operated competitive tour with a path to the world championship of bass fishing - the Bassmaster Classic. American Bass Anglers commitment is to provide low cost, close to home tournaments for the weekend angler, and at the same time offer each competitor an upward path for individual angler progression. For more information about American Bass Anglers and the American Fishing Tour, The Toyota Tundra Bassmaster Weekend Series or the American Couples Series, visit www.americanbassanglers.com. Check out our inventory of new Toyota trucks at www.MiltonRubenToyota.com.

Sponsored by: Milton Ruben, The Family Y and WAFJ 88.3 When: Saturday, April 30th Where: Augusta Preparatory Day School 285 Flowing Wells Road, Martinez, GA Many thanks to all who stopped by our booth at the Summer Camp Expo at Augusta Preparatory Day School in April. We enjoyed being a part of a day of learning, information sharing and promoting area summer camps and recreational programs. The mission of this Expo was to showcase summer programs in one location in order to highlight a wide variety of options that will educate, entertain and stimulate children during the summer months. There was food, fun, entertainment, exhibitions and door prizes- one of which was a summer camp scholarship awarded by Milton Ruben! Expo attendees had the opportunity to win a variety of door prizes by completing the Expo Passport provided at entry and obtaining a "check" from each Expo Exhibitor. Once completed this card was submitted at the designated location by 2:30pm for drawing to be held and winners announced at 2:45 -3:00 pm. It was a great family day! We brought a variety of family friendly vehicles, passed out cool giveaways, and gave away a $50 Academy Sports gift card. If you saw the 2011 Toyota Highlander or 2011 Toyota Sienna, and want to check out one of your own, visit our inventory at www.MiltonRubenToyota.com. You can also visit us in person at 3514 Washington Road in Augusta, GA.

Milton Ruben Toyota enjoyed attending Georgia Health Sciences University's Earth Day event! We brought a 2011 Toyota Prius and 2011 Toyota Camry Hybrid. VIDEO FROM THE EVENT: Visit us online to check out your next Toyota Prius or Hybrid Camry at www.MiltonRubenToyota.com!

Many thanks to all Columbia County Chamber of Commerce members and Milton Ruben Toyota staff who attended the ribbon cutting in April. Milton Ruben Toyota is excited to be a part of this dynamic organization, and looks forward to many years of continued partnership, as we advance business in the CSRA. Visit Milton Ruben Toyota at 3514 Washington Road in Augusta, GA, or call us at 888.276.6925 to set up your test drive! You can see our current inventory at www.MiltonRubenToyota.com.

Milton Ruben Toyota is beginning a substantial renovation of its facilities today. Renovations are to include a sleek, modern facade with new service entry points to be visible from Washington Road , as well as increased square footage. The modernized interior will include warm colors, wooden accents in flooring and fixtures, a coffee counter, free WiFi, and updated furniture and workstations. Take a peak of Day One here: Milton Ruben Toyota is committed to providing the best customer service for all of our customers. Our systems are fully in place to make your Toyota buying experience a positive one! Visit us at www.MiltonRubenToyota.com to look for your next Toyota or Scion vehicle today!

Maurice from Shepeard Community Blood Center stopped by Milton Ruben Toyota today to talk about the critical need for blood donations in the CSRA. Watch his video as he shares information about where and when you can donate.... Give the gift of life! Find out more about Shepeard Community Blood Center at www.shepeardblood.org.