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You'll never meet a Toyota Tacoma owner who doesn't absolutely love their truck. And it is perfect just the way it is. But if you do want a little more sparkle and shine, we are, as always, here with a few modifications available to you and your Tacoma, with the help of Toyota Sales Manager and Tacoma owner Jeff Hennen. #TacomaTough Part 1: Hood Protector and LED DayTime Running Lights With the ClearCoat paint protection available on all Toyotas these days, you may think getting a hood protector is a little over the top.  But the hood protector does so much more for your Tacoma, protecting your hood from excessive road wear like small rocks, and your windshield from potential scratches or breakage from road debris and bugs. LED lights are extremely bright for low-light situations like cloudy days, and save you battery power. #TacomaTough Part 2: Lifts, Levels, Tires, & Wheels For a higher or more aggressive appearance, the Tacoma is widely customizable with a variety of lift and leveling kits, as well as a variety of wheels and tires to choose from, including mud tires and customized wheels. #TacomaTough Part 3: Running Boards You can also step it up to your lifted Tacoma with the help of customizable Running Boards, available with perfect fit to your Tacoma year and trim to make stepping into your higher presence vehicle a little easier.  Chrome can add some flash as well to polish a little more finish on your beauty of a small truck with a big personality. #TacomaTough Part 4: Camper Shells For more protection and containment of your cargo, there are plenty of options for a Camper Shell to cover the truck bed of your Tacoma.  This one, from LEED, is insulated, with a sliding window to connect to your cab.  This particular camper shell is also lockable to secure your Tacoma's cargo. #TacomaTough Part 5: Bed Liners and Mats Being a Taco owner himself, Jeff Hennen knows how frustrating it can be when your cargo slides around in the truck bed. This is why he's customized his truck with the help of a Bed Liner and Weather Mat, not only securing his cargo, but also protecting his knees when he climbs into the bed to retrieve it.  The Weather Mat's rubberized texture also assists in these points, and the water-resistant structure makes it easy to clean in the case of spills. Thanks for watching our series on how to customize your Tacoma and make it even tougher! To stay up to date on other ways to make your vehicle experiences better, follow us on Facebook, Google, Twitter, Pinterest, and Instagram. Video and post by Milton Ruben Social Media Specialist Heather Cortright.

Buying vehicles is such an exciting experience, people oftentimes are overwhelmed with information once the salesperson starts teaching about the features on your new car. This is why we have started our New Owner’s Clinic, for recent buyers who have questions about their warranty, parts & accessories, routine maintenance, technology, or anything else. And as a thank you for your purchase and attendance, dinner is on us! Here’s a synopsis of our first New Owner’s Clinic at Milton Ruben Toyota in April of 2015! Did you miss it? Get in touch with your salesperson to find out about our next New Owners Clinic! Must be recent buyer of a vehicle from Milton Ruben Toyota to attend. Video, photos, and post by Milton Ruben Social Media Specialist Heather Cortright.

One of our local news stations interviewed New Yorkers on what they think of when they think "Augusta, GA" and the responses were no surprise - a lot of southern cookin' and The Master's. With the infamous golf tournament fast approaching, we decided to help people practice their swing with our very own Hole-In-One Putting Competition! From now until the Saturday before Masters, we will have a putting green set up in Toyota Parts, where you can try your hand at a Hole-In-One! All contestants who succeed on the first try will win a Key Fob Cover and an entry for an Ogio Itza X-tra Light Golf Bag with an Accessory Kit! The golf bag features a number of pockets and compartments, including an easy access magnetized golf ball pocket and an extra light stand! The accessories kit includes a visor, golf balls, sunglasses, and more, with the whole gift valued at over $250!  We will draw a name from a hat of our Hole-In-One contestants in Milton Ruben Toyota Parts on Saturday, April 4th, 2015 at 12:30pm to choose our Hole-In-One Putting Competition winner! Our new GM, Chuck Easters, warmed up the putting green for our customers...... And got a Hole-In-One on the first try!                       What do you have to lose but a short, slow stroke of practice for the upcoming golf season?? Stay in the loop by following us on Facebook, Twitter, Youtube, Instagram, Pinterest, and Google! Photos and graphic by Milton Ruben Social Media Specialist Heather Cortright.

Have you ever had those terrible aches and pains in your knees and back that seem to have no cause whatsoever? (Stop it, you are not getting old!) Then you go to the doctor and he tells you to take better care of your feet.  What? My feet? Congrats! We just found yet another way that your car directly reflects you – its “feet” impacts an enormous amount of its performance.  Tires are the root of safety in your vehicle, the hidden crutch for your failing fuel economy, the terror behind your testy alignment.  Any automotive technician will tell you – having tires that fit your car, life, and environment is vital to keep your vehicle healthy and you safe. This is the part where I remind you of that documentary that popped up after Top Gear – that one with diagrams floating across the screen and some deep, throaty James Earl Jones wannabe saying words that sounded like English but had far too many syllables.  The components that go into the quality of tires are extensive, confusing, and far more complicated than we’d like.  This is why we hired professionals in our parts departments to help you.  And right now, we’re going to lay out the basics so it’s not all mumbo-jumbo the next time you purchase new “shoes” for your ride. Every brand likes to decorate their handiwork – and tires are no different.  On the side of your tires, manufacturers stamp their brand, the model of tire, and the specs of the tire in an alphanumerical code.  Here’s the breakdown of that code: Here’s an example of reading a portion of the metric sizing on your sidewall. This tire is fitted on a large truck. Another example of metic sizing code on the sidewall of a tire. This one also includes the Load Rate and Speed Rating. It’s fitted on a luxury sedan. Each portion of the code points to a different component of the tire that defines its size, performance, rating, etc. Tire manufacturers say there are 19-25 varying components that measure in to what frequently seems to simply be circles of rubber.  According to our tire experts, there are four components that really top the charts when you’re considering purchase: ride quality, tread life, weather conditions, and speed rating. 1. Ride Quality is how much of the bumps and divets of the road gets absorbed into the tires, providing you with a smoother ride 2. Tread Life is the longevity of the tire before it starts to crack or “bald.” See more about tread life gradings here. 3. Weather conditions define what kind of environment tires have to survive and perform in. 4. Speed Rating defines the amount of heat or friction a tire can endure. See a chart explaining speed rating here. Each of these factors impact the life, safety, and performance of how a tire interacts with your car, and breaking down the formula isn’t always easy.  This is why we are breaking it down for you in a series of posts – stay tuned for more of Feet First: The Basics of Buying Tires! Of course, if you’re not a math person, our Parts experts are always happy to crunch the numbers!

We know at Milton Ruben Toyota Scion, everyone likes to save some money. So one way we do that is with the Drive Baby™ Advantage. Another way that we like to help you save money is by dispersing service coupons and parts coupons! To have the Drive Baby™ Experience, come see us at Milton Ruben Toyota at 3510 Washington Road in beautiful Augusta, GA. If you can't make it into the showroom yet, visit us online at www.MiltonRubenToyota.com

At Milton Ruben Toyota, we know how to have fun! Even with us having so much fun, we know how to balance ourselves. So even though it's Halloween, we're reminding everyone that today is the last day for are amazing tire sale! For a dealership that knows how to cut loose and still work, come visit Milton Ruben Toyota at www.MiltonRubenToyota.com or in person at 3510 Washington Road in beautiful Augusta, GA!

Milton Ruben Toyota has a tire sale going on until October 31st! Come in and buy 3 tires and get the 4th for just $1.00 *! For shorter wait times, make an appointment with our service department. You can find us on the web at MiltonRubenToyota.com or visit us in person at 3510 Washington Road in beautiful Augusta, GA.

The month long Tire Savings Event has started at Milton Ruben Toyota! During the month of October, you can get your fourth tire for a dollar* when you buy the other three! Even if you don't have a Toyota or Scion, you can take advantage of this event! Hurry in to Milton Ruben Toyota of Augusta and get the right tire at the right price! To schedule an appointment, call (706) 868-0588, visit online at http://www.MiltonRubenToyota.com or visit us in person at 3510 Washington Road in Augusta, GA! ♦Restrictions apply. See participating Toyota dealer for details. OEM, OEA and WIN replacement tires only. Not valid on run-flat tires. Tires must be dealer-installed. Three tires at regular price, fourth tire one dollar. Fourth tire must be of equal or lesser value. Excludes mounting & balancing, sales tax, shop supplies, tire disposal, & other applicable taxes. Excludes previous purchases.  May not be combined with other coupons or offers. Offer only available at participating Toyota dealers 10/1/13 – 10/31/13. *Present coupon at purchase. Not valid with other coupons. No cash value. 1 coupon per customer. Fees, tax & shop supplies not included. **Toyota dealers will match any competitor’s price on tires. Must bring proof of competitor pricing at the time of purchase and the price must be current within the last 30 days. Competitor must be within 50 miles of dealership. Customer must present competitor’s written valid coupon, advertisement or repair estimate prior to vehicle repair. Excludes Internet sales and prices. May not be combined with other coupons or offers. See dealer for details. Expires 10/31/2013. ††Lifetime Tire Rotations for life of tires when you purchase 4 tires. Rotation every 5,000 miles at selling dealer and not transferable to another owner, vehicle, or dealer. Toyota models only. Life of the tire means more than 2/32 of an inch remaining tread groove depth or six (6) years from the date of original tire purchase, whichever comes first. See dealer for details. Offer expires 10/31/2013. †Coverage for 24 months from date of purchase OR when the tire’s remaining tread depth is 3/32 of an inch or less, whichever first occurs. See dealer for details. Offer expires 10/31/2013.

At Milton Ruben Toyota, we were honored when a Toyota representative stopped by to deliver an accolade to one of our service advisors, Dana Kent. Tony Sutphin showing excitement! He has been recognized as being in the top 100 of service representative for Toyota in the southeast region. Congratulations Dana Kent! To have top service for your Toyota, come see us at Milton Ruben Toyota in beautiful Augusta, Georgia, or visit us at http://www.MiltonRubenToyota.com.

Milton Ruben Toyota of Augusta is having a tire sale! Right now until May 31, you can buy 3 tires and get 1 free. Don't believe us? Check out Toyota Tony in this video! So find your way to our doors and come get your new tires! For more information call 706 -868-5454, visit us online at https://www.miltonrubentoyota.com or visit us in person at Milton Ruben Toyota of Augusta!

Everyone loves a great deal!  At Milton Ruben Toyota, we're making our everyday deals even sweeter with coupons! We always have great deals at http://www.MiltonRubenToyota.com or http://www.DriveBaby.com!

Everyone wants to be happy.  At Milton Ruben Toyota, we want to make sure you are!  We want to delight everyone with quality products and above and beyond service.  Everyday, we have customers that want to share just how happy they are with how they were treated.  These customers usually tell whomever was helping them how pleased they were.  Sometimes they want to see the manager and sing praises for the employee.  Sometimes they'll even fill out paperwork and put to paper just how they feel. Meet Jim Masterson.  He was so happy with his service, he did a video testimony!     So if you want to be just as happy as Jim Masterson, come to Milton Ruben Toyota.  You can find us online at https://www.miltonrubentoyota.com or talk to us at 1-888-516-3798.