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As part of our continued efforts to show support for the men and women in the military who serve our great country, Milton Ruben Toyota, in conjunction with Southeast Toyota Finance, is excited to announce a Military Special APR Program. All eligible military personnel and inactive reserves can take advantage of a special APR of 1.9%* financing through March 5th, 2012 at Milton Ruben Toyota. Additionally, this 1.9% APR program CAN be combined with the current rebates offered from Southeast Toyota Finance: $500 rebate by leasing or financing a new Toyota, and $1000 rebate by leasing or financing a new Scion. Eligible vehicles include both 2011 and 2012 models. The 2011 models include Camry, Camry Hybrid, FJ Cruiser, Land Cruiser, Matrix, Highlander, Highlander Hybrid, Sequoia, Yaris and 4Runner. 2012 Toyota models include Camry Hybrid, FJ Cruiser, Highlander Hybrid, Matrix, Prius, Prius C, Prius Plug In, Prius V, RAV4, Sequoia, Venza, Yaris, Tacoma 2WD, Tacoma 4WD and 4Runner. Should you have any questions concerning these military programs, or if you have questions about Toyota and Scion vehicles, please contact Pam Walls, Finance Manager, at Milton Ruben Toyota at 706.868.5454 or pwalls@miltonruben.com. Milton Ruben Toyota is proud to offer those who serve our nation these well deserved savings. *1.9% APR based on qualifying credit. Max term of 60 months.

It stands to reason that the better a product is made the longer it will last, which makes getting a high-quality, low mileage Toyota at a great price a very savvy move. Toyota's timeless commitment to quality, innovation and durability is the foundation upon which the Toyota Certified Used Vehicles (TCUV) program launched in 1996. With each passing year the TCUV program has gained momentum – totaling over three million sales and counting. Along with industry-leading heritage comes another advantage - an exceptional coverage policy. With a 12-month/12,000-mile Comprehensive Warranty, a 7-year/100,000-mile Limited Powertrain Warranty, plus one full year of Roadside Assistance, honored at more that 1,400 Toyota dealers in the U.S. and Canada, Toyota has you covered. Certification Process Toyota's certification process keeps you in mind every step of the way. The TCUV standards apply from the time a Toyota dealer acquires the vehicle through to the final sale. Each candidate for certification can be a current model year vehicle, up to and including six year old models, with 85,000 miles or less on the odometer. Prior to the rigorous 160-point inspection every certified Toyota goes through, a CARFAX vehicle history report is reviewed to ensure that only the best of the best vehicles receive the Toyota Certified Seal of approval. 1. 12-month/12,000-mile Comprehensive Warranty 2. 7-year/100,000-mile Limited Powertrain Warranty 3. 1 year of Roadside Assistance 4. 160-Point Quality Assurance Inspection 5. Free CARFAX® Vehicle History Report™ 6. Standard New-Car Financing Rates Available 7. Extended Warranty Coverage (items 1, 2 and 3 above) transferable at no cost for added resale value. 8. Reconditioned to Toyota's exacting standards by Toyota factory-trained technicians. 9. Warranty honored at over 1,400 Toyota dealers in the U.S. and Canada. 10. Trade-ins accepted. 11. Trouble-free handling of your transaction, including DMV paper work. 12. All important information clearly spelled out in your contract. Call Milton Ruben Toyota at 706.868.0588, and let us answer your Toyota Certified questions.

Limited Warranty Coverages Every Toyota car, truck, and SUV is built to exceptional standards. And that's not idle boasting. Toyota backs it up with these limited warranty coverages: Basic Coverage: 36 months/36,000 miles (all components other than normal wear and maintenance items). Powertrain Coverage: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts, and air bags). Rust-Through Coverage: 60 months/unlimited miles (corrosion perforation of sheet metal). Emissions Coverage: Coverages vary under federal and state regulations. Refer to applicable Owner's Warranty Information Booklet for details. Hybrid Vehicle Warranties Basic Coverage: 36 months/36,000 miles (all components other than normal wear and maintenance items). Hybrid-Related Component Coverage: Hybrid-related components, including the HV battery, battery control module, hybrid control module and inverter with converter, are covered for 8 years/100,000 miles. The HV battery may have longer coverage under emissions warranty. Refer to applicable Owner's Warranty Information Booklet for details. Powertrain Coverage: 60 months/60,000 miles (engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts, and air bags). Rust-Through Coverage: 60 months/unlimited miles (corrosion perforation of sheet metal). Emissions Coverage: Coverage varies under federal and state regulations. Refer to applicable Owner's Warranty Information Booklet for details. For complete details about Toyota's warranties, please refer to the applicable Owner's Warranty Information Booklet or call Milton Ruben Toyota at 706.868.5454. Transportation Assistance You may be eligible for transportation assistance if it's necessary for your vehicle to be kept overnight for repairs covered under warranty. Please see Milton Ruben Toyota for further details.

The internet has opened up our world in so many ways, and is usually the first stop in our search for answers to our questions. It's the quick and easy "go to" for the information we need. Many of us have gotten used to buying just about anything online: clothes, shoes, vacations, exercise equipment - you name it, someone sells it. And we like that we can make purchases in our own time frames, wherever we happen to be, makeup or not, and even in our pajamas. Many dealers recognize that their customers wish for the same kind of buying experience when they need to purchase a car, and have therefore responded by creating internet sales departments. Take advantage of the wealth of information and (hopefully) good customer service that dealers make available to you online. It will save you time, money, and frustration! The Pros of Buying Through the Internet Department Research You can view the entire inventory at your dealership, and read through each model's online brochure. Photos and Videos You can quickly weed out the vehicles you don't want, and more closely view the ones you might be interested in. Full Disclosure of Options Many dealerships list the options, and you are able to better understand your needs - again, in your own time. Pricing Compare without being hassled. Quick Response You can email an internet sales associate with questions and can  expect immediate answers. Get Preapproved Your internet sales associate will direct you where you can go. Most Arrangements Done Online The only thing you have to do in person is sign the paperwork, get the keys and drive away! It's Easy Why not make your life a little easier by starting the car buying process at home? No pressure, no bad weather, no hassles and no haggling in person. Milton Ruben Toyota of Augusta has a dedicated Internet Team to meet the demands of today's car buyers. We want you to have a smooth, hassle-free, efficient and positive car buying experience. Contact your next internet sales professional or check out our online inventory at www.miltonrubentoyota.com.

Check your local dealer's website. The internet isn’t just about pricing, the biggest advantage to purchasing online is the ability to become informed and save yourself hours of time that would normally be spent at most dealerships. Negotiating car prices, options, and financing can be a lengthy process at some dealerships, and by going online, you can have this taken care of before you even step foot on a lot. Accomplished dealer websites offer video tours, 360 degree views, and customer testimonials. Sites such as the National Highway Traffic Safety Administration www.nhtsa.gov and Consumer Reports www.comsumerreports.org allow buyers to compare data, child safety statistics, crash tests, ratings, and recalls. The internet also provides information such as: Car and Price Comparisons, Financing Comparisons, Insurance Comparisons, and Warranty Comparisons. The Web tends to be a straightforward gateway for sellers as well as customers, and these days more customers than ever are going online to make their decisions. Of course at some point you'll have to see the car in person, so by doing your research online, you can go ahead and narrow down your choices and find the best deals, then find a salesman you can enjoy working with. Here at Milton Ruben, we offer free Carfax reports for every vehicle on the lot, so there is no hidden information. We take pride in our customer satisfaction and the trust we build with each customer. Chances are you never thought about car buying statistics, but it is something you might want to know. These are not the kinds of things that you would normally care about unless you are in the car business. Some of these car buying statistics might surprise you and you might see how they come into play when you are buying a car. The two main things that auto shoppers want are price (especially a good one) and availability. Here at Milton Ruben, we have over 1,600 on the lot for our customers to choose from. The best thing is to get yourself educated by doing your homework. These car buying statistics should help you be a more educated car buyer and understand the thinking on the car dealer and car salesman. Car Buying Statistics Help Get The Best Deal It is said that 86% of all car buyers start their car buying research online by visiting various manufacturers and dealers websites. 80% of those Purchasers Used Google Car buyers will usually buy a car in 3 days or less of making the decision to buy before they even visit a dealer. It is said that 80% of car buyers buy a car different than what they came in to buy. Such as different color, model etc.. More than half of the car buyers visiting a car dealership that sells their preferred brand will come to look and end up buying a car on their first visit. Over 95% of car buyers take their new car home on their first visit, it is called a Spot Delivery. The car buyers that are the happiest with their car buying experience usually paid the most profit. Car buyers that are determined to look at many different dealers in order to get the best deal usually buy at the second car dealer they visit. And I’ll just throw this one in there…..90% of Camrys sold after 1994 are still on the road TODAY! Maybe you should come check out our great prices on Camrys. Just an idea. :) When you decide it is time for you to buy a new car, keep these car buying statistics in mind and do all the research regarding price, model, colors, options and financing in order to get the best deal possible. Remember, it is your money so make sure you spend it the way you want. Want to get started right away? Do an online search for the type of car you're interested in purchasing, plus your geographic location, and you should be presented with lots of opportunities. If you are in the CSRA, you can easily access any of the Milton Ruben online showrooms. Our websites are extremely up to date and helpful. We guarantee that it will be a pleasure to work with us online and/or in person. We are your Whatever It Takes Dealer and We do the deals the other guys won’t! Please visit us at: www.miltonrubentoyota.com www.miltonrubenscion.com

“Despite the abundance of resources and information available to all car shoppers, women surprisingly still feel less comfortable shopping for and buying a car than men. According to a recent AutoTrader.com survey, approximately one in four women (24%) find shopping for a vehicle "stressful," compared to 15% of men. And while nearly half of men (44%) feel "certain and confident" when visiting car dealerships, only one in four women (25%) feel the same way. “ We’ve broken it down for ya and here’s the fool proof plan for choosing a great automobile for you and your family while making sure you get the price you deserve… First, decide whether you want new, used or certified pre-owned? New –The main reason for a new car is that A. It’s NEW and B. It comes with a Warranty. Warranty periods are typically at least three years or up to 36,000 miles and cover just about everything from bumper to bumper. Used - The most obvious advantage to buying a pre-owned car is that you can get a great deal. Just be smart about it. If it's too good to be true, it probably is. Certified Pre-Owned - CPO cars are a happy medium. They're typically two to three years old, have been reconditioned and come with some warranty protection. A CPO car will have a higher price tag than a similar non-CPO vehicle, but the warranty protection may make it worth it. 1. You’ve gotta know what you WANT and what you NEED (and knowing the difference may help you out some too!). Before stepping foot onto a dealership lot…research and prepare for your car buying experience.  Dealerships aren’t open 24/7 anyways, so why not take advantage of your pajama time and check out some local DEALER WEBSITES.  Ah hem….MiltonRubenToyota.com wouldn’t be a bad place to start! Start paying attention to other vehicles on the road…what you like, what you don’t like, etc.  Other customers know best….we have plenty of customer testimonials on our YouTube! Page (Milton Ruben Superstore) to help and inform you on what our customers appreciate about their vehicles and their car buying experiences. These next tips should seem pretty obvious…but trust us, there are people who think they know what they WANT and NEED until they get home and wonder why they bought a car without a third seat when they just added Bobby Jo and Billy Sue to their already 8 person family! Ask yourself: How many passengers are normally in my vehicle? Even if you have only 2 kids, consider the fact that they may want to have one of those “play dates” one day and you may find youself having to strap their friends to the roof! Take into account room for car seats, life-size Dora the Explorer dolls, and everything else kids bring along to make them feel at home while in the car. Do I need a significant amount of trunk space or hauling capacity? When you go on vacation, do you take everything but the kitchen sink with you? If you’re like my mom, you might need a 4x4 truck instead of the cute, little, sporty sedan you were eyeballin’. Do I need an all-wheel drive vehicle? Even if you aren’t going to be towing anything, you might want to consider the weather and terrain in your area.  Down here in Georgia, we don’t think its possible to leave the house without a snow plow if there are snow flurries. This is something to consider. How much driving do I do? Can I afford to fill up the tank once a week in this monster?  What are normal maintenance costs on this vehicle? That’s when you may look into a car such as the Toyota Prius…a Hybrid that gets an estimated 51 miles to the gallon.  (Hybrid=gas and electric…but no, you do not have to plug it in to the wall in your garage to charge like your son’s Fisher Price PowerWheels monster truck.) This is cool stuff we’re talkin’ about here. 2. Now it’s time to head to the dealership and there is no reason to fret! After reading these tips, there is no reason why you shouldn’t be able to walk in there confident and informed. Like in school, DO NOT BE SCARED TO ASK QUESTIONS!!! YOU MUST!!! Asking questions will help you get to know your salesman, sense how committed they are to their customers and show them that you're prepared and knowledgeable. Be sure to ask: What special offers do you currently have available? What types of warranties do you offer? Can I purchase an extended warranty? What did the previous owners use the car for and what type of climate was it driven in? (If it is pre-owned) How long of a test drive can I take? What new equipment comes as part of this purchase? Do you take trade-ins? Bring along your research. Print out pages of the cars that you saw online that caught your attention.  These are good to provide the salesman with and you can write notes on each car as you go. If you saw the same car for a lower price, print that evidence out! A lot of dealers will match prices. 3. Test Driving and Inspection If you aren’t a car officionado, bring along a buddy that knows more about cars to help you point out possible problems or turn-offs. Start inspecting! Take time on your test drive and pay attention to things like…funny smells, awkward sounds, handling, and mechanics.  Also make sure the interior and exterior meet your standards and there isn’t a huge scratch on the car that you might not see until you get it home and its too late. 4.  Considerations and Precautions Get a CARFAX report. Before buying any pre-owned vehicle, based on the vehicle's Vehicle Identification Number (VIN), to review its history. We offer them free on any car you buy here! Consider safety. Review government and insurance company crash test ratings for any vehicle you're considering and look into the available add-on safety features before signing your lease or purchase agreement. You can do this on sites like Safercar.gov or IIHS.org. 5.  Negotiating Negotiating can be the most difficult part of the car buying process. Follow these tips to help ease the process. The car loan and lease experts at Milton Ruben Toyota of Augusta will do the work for you to ensure you get the lowest possible rate on your car loan. We work with area and national lenders to provide you with options, from low rates to short terms. Some dealerships do not provide this service, and you may have to research rates and options with banks in your area. Focus on the total price of the car and let that dictate what your monthly payment will be and what you can afford to pay each month. Get it all in writing. Ask the dealer or seller to explain to you how the cost specifically breaks down and see it clearly in writing. You want to make sure that you understand where any additional fees come in, and that you're aware of every cost, large or small, for the vehicle. This is your purchase and you have the right to know this information! We are your “Whatever It Takes Dealer” and we do the deals the other guys just won’t!  Visit us online at MiltonRubenToyota.com or at 3514 Washington Road in Augusta, GA.