Toyota: Taking Steps to Ensure Quality and Safety in 2010

We at Milton Ruben Toyota are proud of the products we sell, and are equally confident in the quality and safety of all Toyota vehicles.

Toyota has taken major steps to become a more responsive, safety-focused organization.

Here are some of the actions taken to be an industry leader in Quality and Safety:

1. Established a Special Committee for Global Quality under the direction of Global President Akio Toyoda to reexamine all aspects of quality assurance.
2. Star Safety System now standard across all lineups.
3. Making SmartStop Technology brake override system standard on all new models by the end of 2010.
4. Created SMART Teams to help quickly investigate reports of unintended acceleration.
5. Established independent Quality Advisory Panel – chaired by former U.S. Transportation Secretary Rodney Slater.
6. Appointed Chief Quality Officer for North America – Steve St. Angelo
7. Appointed Chief Safety Executive for North America – Dino Triantafyllos.
8. Increasing the use of Event Data Recorder (“black boxes”) in cars for better data collection and providing new EDR readers to government safety regulators.
9. Set up Design Quality Innovation Division in Japan, and transferred 1,000 engineers to focus on design of components and other quality issues.
10. Created a new team of 100 engineers to audit vehicle quality by studying use by customers.
11. Expanded product development cycle by 4 weeks, to help ensure high quality/safety.
12. Developed next-generation virtual test dummy to help guard against internal organ damage in the event of an accident.
13. Refined our global Early Detection, Early Resolution (EDER) system to include a wider variety of sources to help monitor quality/safety, including customer calls, web mentions, and government databases.
14. Appointed 4 North American leaders to join 5 others as presidents of plants in the U.S., Canada, and Mexico, providing more regional autonomy.
15. Establishing 6 additional Product Quality Field Offices throughout North America to improve our ability to detect and respond to customer and quality issues.
16. Opened our electronic technology to an unprecedented level of review by outside experts, including NASA, the National Academy of Sciences, and engineering firm Exponent.

If you are considering buying a Toyota vehicle and are concerned about safety, visit us at Milton Ruben Toyota and see the vehicles for yourself. We will be happy to discuss all of your questions and concerns.

www.miltonrubentoyota.com

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