Milton Ruben Toyota

Nov 29, 2010

You’ve seen the commercials. The wife opens a small box with a sparkling key tucked inside, gasps, and races outside to find her dream car – a Toyota FJ Cruiser – decorated with a big, red bow. Should you even consider making this fantasy a reality this holiday season? Emotions and holiday cheer aside – does buying a car this time of year make sense?

End of the year is a good time for a great deal in the auto biz

Unlike other products that see their prices fall after the holidays, before the holidays is the best time to purchase a car, whether it be a Toyota Sienna minivan, a Toyota Camry sedan, a Toyota Highlander SUV, or a Toyota Tundra truck. Yearly quotas are due, dealers need to reduce their inventory, and it’s a relatively slow time. Most dealers will have their most aggressive pricing, and the salesmen will have plenty of time to attend to your needs. Also, the new models are coming out, so there is added incentive to move this year’s models.

Choose a dealer who wants to make the process easy for you

It’s holiday time, so you really don’t need to add stress to your plate. Choose a dealer with an easy trade-in process. A good dealer will have a trade-in value estimator on their website. You can also initiate your search online, and do all of the inquiries via email. Being clear about exactly what choices you have will make the buying process much smoother, and again, save you valuable time.

Choose a dealer with a large inventory to save time

You won’t want to be driving all over your city to check out the different models you are researching. Choose a dealer with a variety of brands and with a huge inventory. You want choices.

Details to consider

If you need to hide the car until Christmas, ask your dealer to keep it at their lot until you are ready to arrange a pick up. Getting a car for Christmas is a big deal, and usually gets a big reaction. Be prepared with your camera or video to capture the look of surprise. And just in case she/he had their heart set on another color, be sure to discuss with your dealer the return policy.

Have a wonderful holiday season!

Milton Ruben Toyota of Augusta

Milton Ruben Toyota of Augusta is located in Augusta, GA.