Interbrand, an international consultancy firm, announced its first-ever “Best Global Green Brands,” a list of top green companies, and Toyota was recognized as the world’s greenest brand, ranking ahead of juggernauts like 3M and Siemens.
According to Interbrand, Toyota secured the top spot due to both public perception of the brand’s environmental sustainability, as well as its environmental performance based on public records.
Undoubtedly, the influence of the most fuel-efficient mid-size car in America – the 2011 Toyota Prius – played a significant role in the Toyota ranking. With a focus on green vehicles, Toyota will be rolling out highly anticipated vehicles like the 2012 Toyota Prius Plug-In and the 2012 Toyota RAV4 EV this year.
But Toyota also lives up to their commitment of being environmentally responsible by adopting company-wide green initiatives, like sponsoring a summit on redesigning the urban environment, reducing the environmental impact of its operations, and developing vehicles with higher fuel economy.
According to Toyota, “Along with our partners, we’re working toward a future where a wide range of innovative vehicle and fuel technologies and infrastructures converge to create an economically vibrant, mobile society in harmony with the environment.”
Experience for yourself the vehicle that has helped Toyota become the world’s greenest brand – stop by Milton Ruben Toyota today and test drive the 2011 Toyota Prius.
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