Interbrand, an international consultancy firm, announced its first-ever “Best Global Green Brands,” a list of top green companies, and Toyota was recognized as the world’s greenest brand, ranking ahead of juggernauts like 3M and Siemens.

According to Interbrand, Toyota secured the top spot due to both public perception of the brand’s environmental sustainability, as well as its environmental performance based on public records.

Undoubtedly, the influence of the most fuel-efficient mid-size car in America – the 2011 Toyota Prius – played a significant role in the Toyota ranking. With a focus on green vehicles, Toyota will be rolling out highly anticipated vehicles like the 2012 Toyota Prius Plug-In and the 2012 Toyota RAV4 EV this year.

But Toyota also lives up to their commitment of being environmentally responsible by adopting company-wide green initiatives, like sponsoring a summit on redesigning the urban environment, reducing the environmental impact of its operations, and developing vehicles with higher fuel economy.

According to Toyota, “Along with our partners, we’re working toward a future where a wide range of innovative vehicle and fuel technologies and infrastructures converge to create an economically vibrant, mobile society in harmony with the environment.”

Experience for yourself the vehicle that has helped Toyota become the world’s greenest brand – stop by Milton Ruben Toyota today and test drive the 2011 Toyota Prius.


Peace of mind with every new Toyota.

Toyota is devoted to safety and dependability, and proper vehicle maintenance is important to both. That’s why Toyota is including a complimentary worry-free maintenance plan with the purchase or lease of every new Toyota.

For 2 years or 25,000 miles, whichever comes first, you and your new vehicle will be covered. It also features 24-hr. roadside assistance for those days when you need a tire changed, or to have a door unlocked. It’s complimentary peace of mind.


Toyota Care Scheduled Factory Maintenance Covers:

Oil and filter
Lubrication check of key chassis parts
Tire rotation
Multi-point inspection

Toyota Care 24-Hr. Roadside Assistance Covers:
Lockout protection
Flat tire changes
Jump starts
Fluid delivery
Towing for the unexpected

See your Toyota Service Advisor for specific details about what the plan includes and excludes.


Ready to buy or lease your next Toyota or Scion? Visit Milton Ruben Toyota in Augusta, GA on Washington Road, or check out our inventory online at www.MiltonRubenToyota.com.

Is your car road ready? Milton Ruben Toyota shows you how to put air in your tires, check tire pressure, check your engine fluids, check tire tread depth, and what to do when the engine light comes on, using short informative videos.

Tire Air Pressure

Next to the brakes, the tires are the most important safety features on the vehicle. Incorrect tire pressure will compromise stability, braking and cornering and can possibly lead to tire failure — and a serious accident. Incorrect tire pressure also will affect your comfort, fuel economy and tire life.

Guest Relations Manager Bob Holloway talks about how to check your tire air pressure, using a 2011 Camry to demonstrate:

[youtube http://www.youtube.com/watch?v=VfXQ2w1uAk4&w=640&h=390]

How to Put Air in Your Tires

Now that you have checked your tire pressure, you will need to know how to properly put air in your tires.

Here, Bob demonstrates adding and releasing air using a tire pressure gage:

[youtube http://www.youtube.com/watch?v=oGXAXHtpxlI&w=640&h=390]

Checking Your Tire Tread Depth

Proper tread depth prevents hydroplaning and helps with optimal traction on the road. Bob gives an easy tip to make sure your tires are road ready:

[youtube http://www.youtube.com/watch?v=8-ki7L2KWF0&w=640&h=390]

Checking the Engine Fluids

A peek under the hood may seem like a complicated mess of hoses, wires, blocks and belts. While some vehicle maintenance should generally be left to the professionals, there are a few things that you can easily take care of yourself.

In this video, Bob talks about checking your fluids: brake fluid, engine oil, coolant or antifreeze, and power steering fluid.

[youtube http://www.youtube.com/watch?v=w65Gpupl9e8&w=640&h=390]

The Engine Light Is On!

Possibly the most misunderstood indicator on the dashboard, the “check engine” light can mean many different things, from a loose gas cap to a misfiring engine. If your light comes on, you don’t need to pull over and call a tow truck, but you should get the car checked out as soon as possible.

Ignore the warning, and you could end up damaging expensive components. It also can be a sign that your car is getting poor fuel economy and emitting higher levels of pollutants.

Bob discusses what to do when your engine light comes on:

[youtube http://www.youtube.com/watch?v=jTsirVGZMqI&w=640&h=390]
The Milton Ruben Toyota Service Department wishes you all safe travels. Should you need to get your new or used Toyota or Scion vehicle serviced, schedule an appointment through www.MiltonRubenToyota.com or by calling us at 866.344.0963.

Dennis Giles, Sales Consultant at Milton Ruben Toyota, shares how to start and stop the Toyota Prius, how to use the Prius monitoring system, how to put the Prius in park, how to use the shift knob, and how to check the five minute fuel consumption feature, as well as how to start and stop the Prius engine, and how to listen to music without the engine on:

[youtube http://www.youtube.com/watch?v=FnUMQGVt-Yg&w=640&h=390]

Here, Dennis shares how to use the Smart Key features on the Toyota Prius, as well as how to start and stop the Prius engine, and how to listen to music with out the engine on:

[youtube http://www.youtube.com/watch?v=sfleFx0SlHM&w=640&h=390]
Ready for your new Prius? Call Dennis Giles at Milton Ruben Toyota at 706.868.5454, and check our inventory of Toyota and Scion vehicles at www.MiltonRubenToyota.com!

Many thanks to Kuhlke Construction in Augusta, GA for taking on our renovation project of the Milton Ruben Toyota building.

Scheduled for a December 2011 completion, the new building will have a sleek, modern facade with updated interiors, modern furnishings and technology, and an attached service drive.

Catch a glimpse of the progress here:

[youtube http://www.youtube.com/watch?v=R6MZwToN9oc&w=640&h=390]
Milton Ruben Toyota is committed to providing our customers with the quality service they have come to expect. When you are ready to buy or lease your next Toyota or Scion vehicle, look for our temporary trailer located next to the Milton Ruben Preowned building, or call us to schedule a test drive at 888.276.6925. Our inventory is online at www.MiltonRubenToyota.com.

The Milton Ruben Internet Car Buying Experience
Learn how to make your next vehicle purchase a hassle-free and enjoyable experience. Milton Ruben Toyota has our own Internet Team dedicated to the needs of our internet customers. Here’s how buying your next Toyota or Scion vehicle online through www.MiltonRubenToyota.com works:

[youtube http://www.youtube.com/watch?v=tVjC1YoPSng&w=480&h=390]

Meet Our Milton Ruben Internet Sales Professionals

Dennis Giles – Personal goal is to be honest, dependable and straightforward.

[youtube http://www.youtube.com/watch?v=Uh86Uj-nXqg&w=480&h=390]

James Smith – He aims for 100% customer satisfaction.

[youtube http://www.youtube.com/watch?v=5iRKHW4D5OI&w=480&h=390]

Jeff Hennen – One of the highest satisfaction ratings in the Southeast.

[youtube http://www.youtube.com/watch?v=YntnkHGMR3Q&w=480&h=390]

Scott Levine -Wants his customers to buy at their own pace.

[youtube http://www.youtube.com/watch?v=rWwo5zuKJBA&w=480&h=390]

Wayne Bumpus – Recognized at highest levels by Toyota.

[youtube http://www.youtube.com/watch?v=-81EjpTokxI&w=480&h=390]

The Milton Ruben Toyota Internet Department is ready to serve you 24 hours a day, 7 days a week. Call Jeff Hennen and his team of Internet Sales Professionals at 888.276.6925, or visit our online inventory at www.MiltonRubenToyota.com.

Toyota wants to salute do-gooders by giving 100 cars over 100 days to nonprofits that could really use a new set of wheels. And voters like you help decide which one gets a new ride every day.

Voting is open daily from 6 a.m. to midnight EST. Every day, the previous day’s winner is announced and a fresh batch of five nonprofits is introduced for your consideration.

Starting May 9 through August 16, it’s the voters’ turn to do their own good deed by voting for their favorite stories and causes. All voters have to do is log into their Facebook profile and use the 100 Cars for Good app to vote for one of that day’s five nonprofit organizations.

Vote once a day because each vote counts and each day brings another new car to another deserving organization!

After you vote, start looking for your next Toyota by checking out Milton Ruben Toyota’s online inventory at www.MiltonRubenToyota.com. We are located on Washington Road in Augusta, GA.

A lot of folks came out to see Milton Ruben Toyota’s vehicles in May for the ABA fishing tournament at Wildwood Park in Columbia County, GA.

We displayed Toyota Tacoma trucks, as well as the Toyota Tundra.

[youtube http://www.youtube.com/watch?v=au0WtUDfYIc&w=640&h=390]

About American Bass Anglers

The Toyota Tundra Bassmaster Weekend Series provides weekend anglers a professionally operated competitive tour with a path to the world championship of bass fishing – the Bassmaster Classic.

American Bass Anglers commitment is to provide low cost, close to home tournaments for the weekend angler, and at the same time offer each competitor an upward path for individual angler progression.

For more information about American Bass Anglers and the American Fishing Tour, The Toyota Tundra Bassmaster Weekend Series or the American Couples Series, visit www.americanbassanglers.com.
Check out our inventory of new Toyota trucks at www.MiltonRubenToyota.com.

Sponsored by:
Milton Ruben, The Family Y and WAFJ 88.3
When: Saturday, April 30th
Where: Augusta Preparatory Day School
285 Flowing Wells Road, Martinez, GA

Many thanks to all who stopped by our booth at the Summer Camp Expo at Augusta Preparatory Day School in April. We enjoyed being a part of a day of learning, information sharing and promoting area summer camps and recreational programs.

The mission of this Expo was to showcase summer programs in one location in order to highlight a wide variety of options that will educate, entertain and stimulate children during the summer months. There was food, fun, entertainment, exhibitions and door prizes- one of which was a summer camp scholarship awarded by Milton Ruben!

Expo attendees had the opportunity to win a variety of door prizes by completing the Expo Passport provided at entry and obtaining a “check” from each Expo Exhibitor. Once completed this card was submitted at the designated location by 2:30pm for drawing to be held and winners announced at 2:45 -3:00 pm.

It was a great family day!

We brought a variety of family friendly vehicles, passed out cool giveaways, and gave away a $50 Academy Sports gift card. If you saw the 2011 Toyota Highlander or 2011 Toyota Sienna, and want to check out one of your own, visit our inventory at www.MiltonRubenToyota.com. You can also visit us in person at 3514 Washington Road in Augusta, GA.

Milton Ruben Toyota enjoyed attending Georgia Health Sciences University’s Earth Day event! We brought a 2011 Toyota Prius and 2011 Toyota Camry Hybrid.

VIDEO FROM THE EVENT:

[youtube http://www.youtube.com/watch?v=JcsBuKEBSeo&w=640&h=390]
Visit us online to check out your next Toyota Prius or Hybrid Camry at www.MiltonRubenToyota.com!