2013 Scion FR-S

Today, we will share with you a walkaround video of the new Scion FR-S, right here in our Milton Ruben Toyota showroom. The 2013 FR-S has a 2.0L, four cylinder boxer engine with 200 horsepower. The torque at 6,600 RPMs is 151 lb/ft, and it gets 25mpg city/highway combined with the manual transmission(28mpg with automatic).
This rear wheel drive FR-S is nothing like the nearly error-proof tC; if you do not have the driving skills and experience to take it out like everyone wants to drive a sports car, it will show. A good rule of thumb is to leave the stability control on while testing your prowess. The flat four sits low in the engine compartment, keeping the center of gravity low. While the manual six-speed suits the character of the FR-S better, the optional automatic with paddle shifters is quite responsive and quick-shifting.
[youtube http://www.youtube.com/watch?v=JhRD_vI5z7U&w=420&h=315]
Enjoy Milton Ruben Toyota’s exploratory video, and remember, this car is great fun as long as you bring your skill along. For more information, or to test drive the 2013 FR-S, visit our showroom at Milton Ruben Toyota. You can also contact a salesperson to schedule a test drive through our website.
Toyota Among Most Reliable Cars

Toyota, Scion, and Lexus took the top three spots in Consumer Reports’ reliability rankings, and the Prius C, Toyota‘s own subcompact hybrid vehicle came away with the best overall score. 800,000 people submitted information on more than a million vehicles from the years 2010 to 2012. These rankings are critical for auto companies, as Americans frequently cite Consumer Reports as a main source of car-buying advice.
The Prius C is the smallest in the Prius family, and has 53 mpg city rating. For your safety, it has nine airbags, whiplash lessening front seats, high-tensile-strength steel body panels, front energy-absorbing crumple zone and side-impact door beams, and all of the features you may already have, including traction control and anti-lock brakes.

For more information on the latest ratings, the Toyota Prius C, or any Toyota model, contact Milton Ruben Toyota via the website, or call 888-516-3798.
Milton Ruben Toyota Parts Department
Today, we are posting a video of Milton Ruben Toyota’s parts department. Clay Woodward and his team of parts advisors can help you find what your Toyota needs right from the first step. As little as one phone call can put you well on your way to having your Toyota up and running in no time.
[youtube http://www.youtube.com/watch?v=R1-f6su2w2M?list=UUfWL_lK_qHbl5zEIRBysmfQ&hl=en_US&w=560&h=315]
For Clay or any of his parts advisors, call 706-396-3551 and ask for the parts department.
Toyota announced a $1 million contribution to the American Red Cross and other nonprofit organizations to support relief efforts for victims of Hurricane Sandy in the regions worst-hit by the storm. In addition, Toyota will match employee contributions to the American Red Cross and other non-profits doing relief and recovery work in affected communities.
Commenting on the donation, Shigeki Terashi, president and chief operating officer of Toyota Motor North America, Inc., said, “On behalf of Toyota, we express our sincere condolences to the families affected by Hurricane Sandy. Since we have operations and many dealerships in the affected regions, we felt a special responsibility to lend a hand. In addition to this contribution, many Toyota employees are already involved in volunteer activities to support those in need. We very much appreciate their support.”
To donate or to learn more about donating or giving a helping hand to those in need, visit the American Red Cross nearest you.
Toyota Certified Preowned Cars

This week, we have gone over the factory and extended warranties for your new Toyotas. You already know that once we get you into your new Toyota, you can customize your extended warranty to fit all of your personalized needs. Today, we will explain just what a Toyota Certified Preowned Car is, and what warranty coverage you should expect to have with that.
The best new cars make the best used cars. If a new vehicle is not what you are in the market for, our Toyota Certified Preowned Program is the place to begin your used car search. With a 12 month and 12,000 mile comprehensive warranty, a 7 year, 100,000 mile limited powertrain warranty, and a full year of roadside assistance, Milton Ruben’s Certified Toyotas are the leaders of the pack.
Our certification process keeps you in mind every step of the way. The TCUV standards apply from the time a Toyota dealer acquires the vehicle through to the final sale. Each candidate for certification can be a current model year vehicle, up to and including six year old models, with 85,000 miles or less on the odometer. Prior to the rigorous 160-point inspection every certified Toyota goes through, a CARFAX vehicle history report is reviewed to ensure that only the best of the best vehicles receive the Toyota Certified Seal of approval.
With over 30 years of experience, the sales team at Milton Ruben Toyota will make sure your request gets immediate attention and that we provide you with our best customer service while helping you find the Toyota you need!
Extended Warranty Levels
We have discussed the basic Toyota warranty coverage, and we have touched upon extended warranties that we offer at Milton Ruben Toyota. Today, we will go into much more detail about the choices you have when designing your extended vehicle warranty.
Your powertrain warranty covers the major components of your new Toyota. The engine consists of the engine block and cylinder heads and all internally lubricated parts, seals, and gaskets. In your transmission, the transmission/transaxle case and all lubricated parts, seal, and gaskets are covered. This does not include clutch assemblies in manual transmissions. Your new vehicle’s drive axle is also covered under the powertrain warranty. This includes the differential/axle housings, all internally lubricated parts, seals, and gaskets.
The platinum coverage is easier described by explaining what it does not cover. Under the platinum plan, only the following will not be covered: Brake linings, brake drums and rotors, disc brake pads, standard transmission clutch components, air bags, solar powered devices, hinges, glass, lenses, sealed beams, body parts and/or panels, trim, moldings, door handles, door lock cylinders, tires, wheels, batteries, light bulbs, upholstery, paint, bright metal, freeze plugs, heater and radiator hoses, exhaust system, shock absorbers, audio, security or other systems not factory installed, work such as front-end alignment or wheel balancing, constant velocity joint boots, safety restraint systems, cellular phones, electronic transmitting devices (except for those specifically listed under silver, gold, or gold plus coverage), radar detectors, appliances, near object avoidance systems and all laser radar cruise control components, vinyl and convertible tops.
You can customize your new Toyota’s extended warranty plan to cover anything from the basics, outlined in the powertrain warranty to everything not mentioned in the platinum coverage. This being said, we invite you to contact any of our business managers at Milton Ruben Toyota, as they can tailor fit you with the extended warranty plan that will fit your needs.

This is Andy O’Harrow, one of our business managers at Milton Ruben Toyota of Augusta. He can answer any of your warranty questions. 706-868-0588
ToyotaCare

The original manufacturer’s service contract, or ToyotaCare, in our case, is the initial service contract provided for a new vehicle. The ToyotaCare package includes your basic maintenance, such as oil change, tire rotation, and multipoint inspection for 24 months or 25,000 miles, whichever comes first. Today, we will go over the extended vehicle warranty.
There are five extended warranty plans that you can choose from to protect your new vehicle and yourself from unwanted costs. Length and extent of these five plans can be altered to suit your needs. The powertrain, silver, gold, gold plus, and platinum plans cover you car against major breakdowns. You can choose basic options, covering your engine, transmission, and drive axle, you can opt for complete coverage of almost all assemblies of your vehicle, or you can custom design the plan to fit your specific needs. Milton Ruben Toyota even offers roadside assistance, car rental reimbursement, and a guaranteed price refund for your warranty plan.
The purpose of these warranties is to guarantee that your new Toyota has no manufacturer defects. With any of our extended warranty plans, you can be sure to keep your vehicle on the road years longer, and avoid unexpected high repair costs for the length of your plan. Tomorrow, we will be back to break down the five different plans, so that you can choose the extended warranty that is right for you.

What Exactly IS An Extended Vehicle Warranty?
Yesterday, we discussed the coverage that the Toyota warranty has, including ToyotaCare. The Toyota warranty covers your powertrain, basic components, rust-through, emissions, and your hybrid parts. ToyotaCare is your basic maintenance (oil change, tire rotation, and multipoint inspection). Today, we will focus on the practicality of extended vehicle warranties, also known as a vehicle service agreement.
A vehicle service agreement is designed to offer peace of mind, in that it extends the length of time a customer can receive this all encompassing coverage of your vehicle service. Many people believe that you should wait to purchase an extended warranty, thinking that it is counterproductive to have two warranties simultaneously. On the contrary, extended warranties are based upon the vehicle’s age and mileage. In fact, the newer the vehicle, the lower the cost of the service agreement, so buying the extended vehicle warranty along with your new car locks in the rates at a lower price.
The cost of waiting is much higher than the cost of an extended vehicle warranty. You may believe that the little things that may go wrong with your vehicle will not cost as much as the vehicle service contract. In reality, one major system could fail, and make the contract worthwhile in just one visit to Milton Ruben Toyota. The longer you wait, the higher the cost, so now is the time to cover your vehicle and your wallet with any of our extended warranty plans.
Stay tuned over the next few days, as we will go into detail about the extended vehicle warranty levels, and what each one covers. The information we post will be sure to make your choice easier when purchasing the extended warranty that is right for you.
What Does Your Toyota Warranty Cover?
Widely conceived is the notion that once you drive a new car off of your local dealership’s lot, the value of the car drastically decreases. This is an immense misconception when applied to Toyota, yet this is the main reason most of us opt for a used car when it comes time to make a vehicle purchase. When deciding which direction to go when buying a vehicle, the factor often ignored is the difference in warranty coverage.
In most cases, used cars come with no warranty at all, but your financial institution takes the warranty coverage into great consideration. This week, we are going to take a few moments to outline just how far the factory warranty goes, and what options you, as a buyer, have for extended warranties. Later in the week, we will touch on Toyota Certified Used Vehicles, a new addition to Milton Ruben Toyota. This is an incredible alternative when you find yourself wanting more warranty at a lower purchase price.
At Milton Ruben Toyota, every new car comes with basic, powertrain, and rust-through coverage. In addition, every Toyota comes with ToyotaCare. For 2 years or 25,000 miles, Toyota changes your oil, rotates your tires, and performs a multi-point inspection. Your basic coverage warranties all components other than normal wear and routine maintenance for 36 months or 36,000 miles, whichever comes first. The powertrain coverage includes the engine, transmission/transaxle, front-wheel drive, rear-wheel drive, seatbelts, and airbags for 60 months or 60,000 miles. Rust-through covers the corrosion perforation of sheet metal for 5 years, with unlimited mileage. Every Hybrid vehicle on the lot also has coverage for the related components. For 8 years or 100,000 miles, the HV battery, battery control module, hybrid control module and inverter with converter will be replaced.
You are one step closer to fully understanding the fine print on the car commercials we see every day. For complete details about Toyota’s warranties, please refer to the applicable Owner’s Warranty Information booklet, or see Milton Ruben Toyota. Tomorrow, we will focus on the practical reasons to buy an extended vehicle warranty, and compare the cost to the benefits of having one.
The Prius V and Its Entune System
See what The New York Times had to say about the Prius V
When our 12-year-old minivan finally gave up the ghost, it was time to go car shopping.
I didn’t want another minivan; driving around a gas-guzzling seven-seater didn’t make much sense when 98 percent of my trips involve one child and one driver. I definitely didn’t want an S.U.V.; in the 18 years I’ve lived in Connecticut, I have yet to encounter a flash flood or a sudden mountain on the way to the grocery store. Yet I wanted something roomier than my beloved Honda Fit. I love it, but two of my three children are now teenagers, so it has become a tight Fit indeed.
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I finally settled on the brand-new Prius V, which is an enlarged Prius.
Toyota’s always been the leader in hybrid motors, and I’ve always loved the regular Prius. The Prius V (pronounced “vee,” not “five”) is something like a crossover Prius. To my children’s delight, it has as much room as a small S.U.V.; the back seats offer 30 percent more space than the regular Prius, and they even recline.
I think it’s a great-looking car, too; Toyota finally eliminated the stupid support bar that used to block the back window. And the ride is perfect.
Of course, you’re not going to go zero to 60 in five seconds in this car. But it gets 44 miles a gallon and produces one-tenth the pollution of a regular car, which makes me very happy.
Best of all (for a technophile like me), the Prius V is the first Toyota to incorporate a new electronics system, Entune. The concept is brilliant; the dashboard touch screen offers buttons for apps like Bing, Traffic, Weather and Pandora radio that connect to the Internet through your phone. It works with iPhone or Android phones, as long as you’ve downloaded the necessary Entune phone app and signed up for a free account.
For days, though, I couldn’t get the system to work. I’d paired my iPhone with the car’s Bluetooth system in seconds, so I could play music and make phone calls wirelessly with no problem at all. (A nice touch: your Bluetooth music fades and pauses when you get a phone call, even when you’re not sending the phone call through the car’s sound system.) But whenever I tried to use one of the car’s apps, I got a message that said something like, “No connection to the Internet.”
It took some Googling to unearth the bizarre glitch. The Prius can see the Internet connection only when the iPhone is wired to the dashboard’s USB jack. It can’t connect over Bluetooth. (Android phones, on the other hand, work wirelessly.) Toyota indicates that it will fix that iPhone-specific shortcoming shortly.
Once the problem was solved, though, I saw the potential instantly. Once I entered my Pandora name and password, I could tune in to any of my custom-made “radio stations” as I drove (with a watchful eye on my monthly Verizon data limit, of course). I could see the gas prices of nearby gas stations right on my dashboard, without having to pull off the highway.
Wildest of all, Entune works with the car’s GPS system. Whenever it’s guiding you to a destination, it uses your phone’s Internet connection to download traffic data, and it spots coming traffic jams before you do. Suddenly, the dashboard screen might say, “Traffic jam in 2.1 miles, average speed 10 m.p.h.” You’re offered two buttons: Accept and Detour. That’s right; with one tap on the screen, you can direct the Prius to find its own way around the traffic jam.
I wish I could say that it always works. I’ve seen this message five times in the two weeks I’ve owned the car. Twice, the phone brilliantly guided me around what turned out to be awful traffic snarls, and I cackled with superiority. Once, the traffic jam seemed not to exist. Twice, I tapped Detour but the car kept me on the main route (maybe there was no usable detour).
By the way, the GPS system is a mixed blessing. It’s the first built-in GPS system I’ve ever seen that lets you speak the entire destination address to enter it: “Destination 1283 Maple Avenue, Flemington, New Jersey.” No more slow, tedious tapping away on a sluggish touch screen. And I love how the screen shows you replicas of the actual green highway signs in front of you (“I-95 North, Right Lane Only”) when it’s time to change lanes or take an exit. When there’s a cluster of them, it dims all but the one you’re supposed to follow.
Unfortunately, unlike my Fit, this is one of those cars that locks you out of the GPS system if the car is in motion, so your passenger can’t input a destination as you drive.
Worse, the screen updates fairly slowly — maybe one frame a second. In other words, it’s sometimes behind real time, which is the kiss of death for a GPS system. Over the weekend, I missed a turnoff because the screen showed that I hadn’t reached it yet. Oops.
Like most modern cars’ ambitious electronics systems, this one requires some learning and some studying of the incredibly wretched user manual. There are plenty of typical car-company baffling interface decisions and error messages.
Over all, though, the Prius V’s Entune system, which will soon be coming to other Toyota cars, puts a lot of useful power in just the right places. The idea of using your phone to provide the car with an Internet connection is simple and brilliant, although Toyota has yet to exploit it beyond a few very basic functions. More apps are on the way, the company says.
And considering the wonderfulness of the car itself — big, beautiful, roomy, incredibly fuel-efficient — Entune is a worthy embodiment of the cherry on top.






