You’ll never meet a Toyota Tacoma owner who doesn’t absolutely love their truck. And it is perfect just the way it is. But if you do want a little more sparkle and shine, we are, as always, here with a few modifications available to you and your Tacoma, with the help of Toyota Sales Manager and Tacoma owner Jeff Hennen.
#TacomaTough Part 1: Hood Protector and LED DayTime Running Lights
With the ClearCoat paint protection available on all Toyotas these days, you may think getting a hood protector is a little over the top. But the hood protector does so much more for your Tacoma, protecting your hood from excessive road wear like small rocks, and your windshield from potential scratches or breakage from road debris and bugs. LED lights are extremely bright for low-light situations like cloudy days, and save you battery power.
#TacomaTough Part 2: Lifts, Levels, Tires, & Wheels
For a higher or more aggressive appearance, the Tacoma is widely customizable with a variety of lift and leveling kits, as well as a variety of wheels and tires to choose from, including mud tires and customized wheels.
#TacomaTough Part 3: Running Boards
You can also step it up to your lifted Tacoma with the help of customizable Running Boards, available with perfect fit to your Tacoma year and trim to make stepping into your higher presence vehicle a little easier. Chrome can add some flash as well to polish a little more finish on your beauty of a small truck with a big personality.
#TacomaTough Part 4: Camper Shells
For more protection and containment of your cargo, there are plenty of options for a Camper Shell to cover the truck bed of your Tacoma. This one, from LEED, is insulated, with a sliding window to connect to your cab. This particular camper shell is also lockable to secure your Tacoma’s cargo.
#TacomaTough Part 5: Bed Liners and Mats
Being a Taco owner himself, Jeff Hennen knows how frustrating it can be when your cargo slides around in the truck bed. This is why he’s customized his truck with the help of a Bed Liner and Weather Mat, not only securing his cargo, but also protecting his knees when he climbs into the bed to retrieve it. The Weather Mat’s rubberized texture also assists in these points, and the water-resistant structure makes it easy to clean in the case of spills.
Thanks for watching our series on how to customize your Tacoma and make it even tougher! To stay up to date on other ways to make your vehicle experiences better, follow us on Facebook, Google, Twitter, Pinterest, and Instagram.
Video and post by Milton Ruben Social Media Specialist Heather Cortright.
New Owner’s Clinic Launches at Milton Ruben Toyota
Buying vehicles is such an exciting experience, people oftentimes are overwhelmed with information once the salesperson starts teaching about the features on your new car. This is why we have started our New Owner’s Clinic, for recent buyers who have questions about their warranty, parts & accessories, routine maintenance, technology, or anything else. And as a thank you for your purchase and attendance, dinner is on us! Here’s a synopsis of our first New Owner’s Clinic at Milton Ruben Toyota in April of 2015!
Did you miss it? Get in touch with your salesperson to find out about our next New Owners Clinic!
Must be recent buyer of a vehicle from Milton Ruben Toyota to attend.
Video, photos, and post by Milton Ruben Social Media Specialist Heather Cortright.
You’ve heard about the Milton Ruben Toyota Putting Competition to prepare for Masters Week in Augusta, GA – now we’re raising the stakes! With our Putt Away Your Trade Sales Event!
If you have ever wanted to trade out of your current vehicle but have not been able due to negative equity, poor vehicle condition or high payments, This Friday, Saturday and Monday only, Milton Ruben Toyota can make it happen with the first ever PUTT TO TRADE Sales Event!
Take a putt and get up to one thousand dollars above our best trade offer, sink the putt and Milton Ruben will give you an extra thousand dollars for your trade. Miss, and still win up to seven hundred fifty dollars. Every test drive by a licensed driver with trade appraisal qualifies! One putt can help lower your payment or get you out of negative equity!
During this special trading event, new 2015 Corolla L, manual 6 speeds at our lowest price ever – $13,129. New 2015 Camry LE’s – only $17,684.
This Friday, Saturday and Monday every new Toyota will be on sale at our lowest prices ever and you get to Putt to Trade for an extra thousand dollars! This event is only at Milton Ruben Toyota on Washington Road in Augusta, GA! Find more details at drivebaby.com!
Disclaimer: All prices exclude tax, tag, registration and title and includes all dealer fees. Offer expires March 31, 2015.
One of our local news stations interviewed New Yorkers on what they think of when they think “Augusta, GA” and the responses were no surprise – a lot of southern cookin’ and The Master’s.
With the infamous golf tournament fast approaching, we decided to help people practice their swing with our very own Hole-In-One Putting Competition!
From now until the Saturday before Masters, we will have a putting green set up in Toyota Parts, where you can try your hand at a Hole-In-One! All contestants who succeed on the first try will win a Key Fob Cover and an entry for an Ogio Itza X-tra Light Golf Bag with an Accessory Kit!
The golf bag features a number of pockets and compartments, including an easy access magnetized golf ball pocket and an extra light stand! The accessories kit includes a visor, golf balls, sunglasses, and more, with the whole gift valued at over $250! We will draw a name from a hat of our Hole-In-One contestants in Milton Ruben Toyota Parts on Saturday, April 4th, 2015 at 12:30pm to choose our Hole-In-One Putting Competition winner!
Our new GM, Chuck Easters, warmed up the putting green for our customers…
… And got a Hole-In-One on the first try!
What do you have to lose but a short, slow stroke of practice for the upcoming golf season??
Stay in the loop by following us on Facebook, Twitter,Youtube, Instagram, Pinterest, and Google!
Photos and graphic by Milton Ruben Social Media Specialist Heather Cortright.
With bikes moving in to the downtown area, it’s no surprise that Augusta and the rest of the Central Savannah River Area is going green! To get a little help in the initiative to slow down the growth of our landfills and work a little harder to keep those adorable baby seals and polar bear cubs on the tv commercials in mind, a program called Recycling Perks is coming to town! And as if their little “perks” wasn’t enough, they’ve partnered up with us to give away a car and get this #GreenAugusta project going!
Have you heard about Recycling Perks yet? Well, it is exactly how it sounds. The program is specifically designed to help those who help out, but gifting gift cards, discounts, coupons, and other financial gifting opportunities to those who recycle – every time they recycle! You can save up your recycling points and refund them online for a print-out or mailed in card and get your next lunch date and Longhorn Steakhouse for free! (That’s just an example. A lot of other deals are on their Facebook page if you want to get an idea of the offerings.)
As if signing up and cashing in isn’t easy enough, they’ve set up another “perk” right in our Milton Ruben Toyota showroom! CSRA members can come in and guess the number of recyclables we have stuffed in this Toyota Prius – and if you guess exactly correct – you could be driving home in it or another Prius next month!
“That’s too easy!” you say? “What’s the catch??” you query? There isn’t one. It’s truly that simple. Come in to our showroom, guess the exact number of recyclables stuffed into our Prius on RecyclingPerks.com from March 1 to April 30 – and win yourself a four-door hybrid of your very own. Seriously! What do you have to lose??
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Stay in the loop on this non-profit community project as well as our Soles4Souls shoe drive, DriveBaby® Photo Contest, and Fort Gordon involvement by following us on Facebook, Twitter,Youtube, Instagram, Pinterest, and Google!
Photos and post by Milton Ruben Social Media Specialist Heather Cortright.
Last year, we welcomed a lovely young lady named Emma Kate Few to our dealership floor to open another one of our favorite community charity drives – a Soles for Souls shoe drive! Emma Kate, 16, has been a local spokesperson for the National Non-profit organization Soles for Souls for the past 4 years, and we hosted her here for the first time last February. We are so excited to embark on a new drive with her again this year, collecting shoes for the needy both locally and worldwide!
Soles for Souls was originally a disaster relief aid founded after Hurricane Katrina in 2005. It has since grown into a global effort to fight poverty and disease in third world countries by providing shoes and establishing micro-enterprise businesses to boost the economy. But Soles for Souls also serves at home as well, continuing to provide shoes for victims of natural disasters in addition to orphanages and the homeless. It is a wonderful cause that we are proud to be a part of!
We know our customers are ready for some early spring cleaning (or Masters’ guest prep!), so we even set a goal of 1,000 pairs of shoes to collect, with the hopes of assisting Soles for Souls in this year’s Pair it Forward campaign to reach 1,000,000 shoes! So let’s step up and Pair it Forward, CSRA!
What We Will Accept: Shoes, of any variety, size, shape, or condition!
Where: All three of our buildings have a box to collect in, as well as our Chrysler Dodg
When: Now – March 13th
Get Steppin’!
We will track our progress as we reach for our 1,000 pairs of shoes goal with this shoe! Stay connected with us on Facebook to stay updated!
To keep up with our progress in the Soles for Souls Shoe Drive, follow us on Facebook, Twitter,Youtube, Instagram, Pinterest, and Google!
Graphics and post by Milton Ruben Social Media Specialist Heather Cortright.
15 Things We Love About the New 2015 Toyota Sienna
Everyone has seen the viral advertisements from Toyota about the new 2015 “Swagger Wagon.” We have all laughed at the truth in the ad about parenthood and being “cool” enough to embarrass your kids sufficiently, partying hard until 9pm, and sneaking sips of apple juice from the toddler’s sippy cup. Let’s be honest, we love those ads. It has been connecting parents everywhere to the beautiful chaos that is having kids, commiserating in the joyful, crazy lives we lead day in and day out, so much so that finding the humor in it is just as beautiful as your kid saying “I love you,” through choking sobs while you’re trying to scrub a mystery substance scented with banana and mud off of their face. “Messy but great,” right?
Well, the 2015 Toyota Sienna acknowledges the messiness of parenthood, and offers you a sweet window of hope in the form of a minivan that is anything but a compromise. Allow us to elaborate in these 15 things we love about the new 2015 Toyota Sienna!
Driver Easy Speak
The Sienna sees your screaming and raises you a speaker system that will transfer your voice to the rear seat. By touching a button on the screen of the new dash, you can project your voice through the speaker system to your passengers, helping you maintain control of your adorable hooligans!
Smart Key System
Who hasn’t had that moment of baby on the hip, purse on your shoulder, and key that has sunk to the bottom of the diaper bag in pouring down rain and frigid winds? You no longer have to dig around in the diaper bag with your one free hand and miraculously juggle child, purse, and bag around to open the door and lock baby into the car seat. You can just touch the door, and the vehicle will sense the proximity of the key, and unlock for you. I’m pretty sure a mom of two toddlers thought up this one!
Sliding Center Console
Speaking of toddlers… as they outgrow those car seats, and their hands are still only so big, spills in the car are an accepted reality of parenthood. But we can minimize those spills with an extended sliding center console, putting cup holders within reach of those little hands.
Dual View Blu Ray
No more arguments over Teenage Mutant Ninja Turtles or Frozen on the next long holiday drive – you can have both in the 2015 Toyota Sienna XLE Premium with the Dual Screen on the Blu Ray. It even comes with head phones so you can rock out to Kenny G (just kidding) and don’t have to hear Let It Go for the fifty millionth time.
Recline and Relax
Again, as the kids get older – there are advantages. Teen driver can help with the road trip while you kick back, prop your tired feet up on the ottoman (yes, ottoman), recline a tad bit, and take a nice snoozer in the 2015 Toyota Sienna Limited. Toyotas are a long-term investment, so let’s think long-term!
Easy Access
Kids climbing around on your upholstery in their dirty shoes are a thing of the past – finally! Second row seating slides all the way forward, with backs of the chairs closing in for easier access to third row seating.
Power Lift Gate
Another battle of arms full vs. access won! Your smart key has a button, the lift gate has a button, your driver’s seat has a button – there are multiple ways to conquer the “You forgot to close the trunk!” debacle with the Power Lift Gate!
Split N’ Stow Seating
I remember as a kid, watching Dad haul the seats out of the back of our minivan before a ski trip. Those things looked heavy, and we always ended up with the seats in our dining room for a few days until Dad regained the strength to reinstall the suckers. No worries for my generation of parents! Not only do our minivans have a bucket in the rear to store third row seats, but several trim levels even have electronic buttons – no hauling necessary!
Convertible Cargo
With those seats stowed in their buckets, you can convert 39 cubic feet of storage into up to 150 cubic feet of cargo area.
Soft Touch Leather
That sticky squeaking is soooo last decade! Our soft touch leather offers the luxury of leather with the comfort of quality fabric. (And I hear it’s easy to clean to boot!)
Available Dual Moonroof
Be it for a little extra light for Abbey to teach Aiden how to read, or to watch the stars as they fall asleep, the dual moonroof is a luxury we love in the new Sienna!
Seats Up To 8
With convertible seating and an extra option to insert a center seat on the second row, there’s no way you can’t take on the U-8 soccer team’s spontaneous victory pizza lunch!
Toyota Care
There is so much that can be said for Toyota Care, that we could go on all day. But the basics is that Toyota is here to take care of you, with a warranty and service coverage that covers the first two years of your new Sienna!
New Wraparound Dash
By far our favorite new feature in the new 2015 Toyota Sienna is the dash. Designed with safety in mind, Toyota created an easy one touch system, and re-organized it to be closer to the driver, easier to reach, and thus easier for you to stay focused on the road.
Safety Features
With 8 standard airbags (up to 12), a 24/7 emergency response center called Safety Connect, Dynamic Radar Cruise Control, standard back up camera, blind spot monitoring, parking assist, and so much more, the 2015 Toyota Sienna is built to get you and your family from Place A to Place B as efficiently and as safely as possible.
The 2015 Toyota Sienna “Swagger Wagon” truly is the minivan that doesn’t compromise, for those who live lives all about compromise. Live a little, gain some swagger, and check out the new 2015 Toyota Sienna at https://www.miltonrubentoyota.com.
For more information on the latest vehicles, offers, and events at Milton Ruben Toyota, follow us on Facebook, Twitter, Pinterest, and Instagram.
Post, Photos, GIFs, and Graphics by Milton Ruben Social Media Specialist Heather Cortright.
ToyotaTHON is ON!
Ah, the time of the year when the air gets crisp, the bonfires begin, the decorations get strewn up, and the music gets jingley!
Thats, right, folks – It’s ToyotaThon Time! Here are a few of our exclusive ToyotaThon deals, good through the end of the year!
Call to make your appointment and test drive one of our reliable, stylish, and durable Toyotas today! 706-868-0588
Or visit our inventory online at www.miltonrubentoyota.com!
Be Bold with the 2015 Toyota Camry
It was a stormy, rainy, monsooning Friday when we saw the 2015 Toyota Camry for the first time. It swept up from our detailing department through the shadows cast by deep, menacing clouds, and it reminded us of a fearless Titan, parading into battle.
This is a whole new Camry.
Completely redesigned, while still maintaining the safety and reliability of the traditional Toyota sedan, we are convinced Toyota was aiming to find the perfect balance of what defines a dream car without compromising the three facets of a desirable family sedan.
Aggressive, Sporty Styling
- We thought “muscle” when we saw the new body styling of the sporty XSE. These lines are accentuated with carving fenders and a distinctive new grill that gives it an aggressive finish.
- LED headlights define the path ahead with black accenting that give functionality a round-the-clock attitude.
- The LED headlamps and updated, new design to the fog lights offer a “premium” feel to the body of the 2015 Toyota Camry, while Automatic High Beams ensure optimal safety on the road.
- The XSE pumps 18-inch alloy wheels with a distinctively futuristic rim, sure to catch the eye of admirers.
- The XSE, the premium trim level of the 2015 Camry, brings a sportier life to the tradition of the award-winning sedan.
- The XSE’s sportier feel includes colorful stitching in the premium leather trimmed seats – bringing superior looks to an incredibly comfortable interior.
- The stitched accents come in a variety of options, making your 2015 Camry one that stands out from the grain.
- Toyota takes its approach to “sport” pretty seriously, with an available 3.5-liter V6 to put a little purr under the pedal.
Sleek, Luxurious Features
- Along with an interior specifically designed to reflect the sleek, aggressive styling of the exterior, Toyota aimed to have sport meet luxury in its superior technology, including heated seats.
- Dual climate control also adds a little something else to the XSE, providing comfort that might save you and argument or two. And, our latest technology – wireless charging port. Toss the extra wires you keep in your car, because we will now charge your qualifying phone – wirelessly.
- The Entune App Suite continues to offer the highest in digital information technology, with available Satellite, iHeart Radio, Pandora, Navigation, Weather, and Traffic reports.
- Who says family vehicles can’t be fun? The 2015 Camry offers a lot of rear seating space, cup holders, 60/40 split seating for versatility and ultimate comfort – even with more than two passengers.
- The days of long-road-trip back aches are over. The 2015 Camry SXE offers 8-way power seats for your comfort.
Safe and Silent
- The Camry still continues to meet the highest of safety standards, going above and beyond with air bags, and now has expanded to include a number of other worry-free features to save you some sweat.
- Blind-Spot Monitoring, Lane Departure Warning, Safety Connection Features (including Stolen Car Locator, Toyota 24/7 Call Center, and Roadside Assistance), Pre-Collision Center, Dynamic Radar Cruise Control… need we go on?
- Toyota has combined a new, wider track, with an updated suspension, added it to their advanced design technology, and created their quietest, smoothest ride yet.
- Buttons line the leather-wrapped steering wheel to afford you the easiest access to your favorite features.
Our very own Sales Representative Greg Jimenez showed us around all of the new features of the 2015 Toyota Camry SE as well.
We’ll admit we have a lot of talented people here, but the photos and videos don’t do this car justice. Come check it out for yourself at Milton Ruben Toyota, 3510 Washington Rd, Augusta, GA.
Stay updated on our influx of 2015 Toyota Camry’s by following us on Facebook, Twitter, Instagram, and Google.
Photos, video, and post by Social Media Manager Heather Cortright.
Toyota Transformation: Lifting a FJ Cruiser
Has anybody else been battling with this consistent love-hate / why-am-I-wasting-my-time-on-this-trash guilty-pleasure of quizzes on buzzfeed? Between finding out which Disney Prince you’re destined to marry and what kind of Vampire would drink your blood rather than your celebrity doppelgänger who makes fun of your street to first pet ratio-ed Rapper Name, there are the classics. Like the personality test. And go figure – according to the author, who I’m sure is a clinical psychologist with all sorts of legitimate certifications, degrees, doctorates, and a highly impressive Rapper Name street cred, I’m Type A Personality – the organized planner. Who shows up on time, is reliable, a leader, generally accomplished, focused, ambitious, and, amidst a myriad of a dozen other annoying little quirks, has a pretty elaborate idea of what the perfect car is.
It might be true. We may all be doomed to hours and hours of weathering the elements in search of the perfect vehicle – yes to those tires, no to that body style, etc.
- We had customer that needed his FJ Cruiser decked out and ready for some off-road action. When we were done with it, it looked so nice, we decided to modify one of our own. (Photo on left provided by Milton Ruben Photographer Kris Olsen.)
Or we might just shop at Milton Ruben. And we just might take those tires and put them on this body style.
Ah, the miracles that can occur at the hands of a certified technician!
- Meet Certified Toyota Technician Jimmy Berry, who took on the task of lifting and “shoeing” an FJ Cruiser for our lot.
With great pride in the capabilities of our highly trained team, we present a visual representation of a 2014 Toyota FJ Cruiser, transforming to an off-roading beast of a butterfly.
STEP ONE
After removing the manufacturer tires that came on the FJ Cruiser from Toyota, Jimmy disassembles steering components to gain access to the shocks. Jimmy must remove the shocks, install a lift kit, and replace the shocks.
- Service Director Kevin Woodard dropped in to check on Jimmy’s progress. He inspected the installation of the spacers on the lift to ensure that the complicated inner-workings of the FJ’s suspension were secure.
- Lifting a vehicle is a multi-phased process, beginning with removing the tires and rims, and then taking off the shocks (it looks like a spring), and placing a spacer between the shocks and the suspension to literally “lift” the body of the vehicle up from the tires.
- Here, Jerry disassembles the steering component to gain access to remove the shock.
STEP TWO
Put on the tires.
- Each of these tires, built on a 18″ aluminum rim, weighs roughly 45 pounds. “I’m not going to the gym tonight,” Jimmy said while heaving the tire up onto the wheel.
- Jerry places lugnuts that will secure the wheel onto the wheel hub. If lugnuts are not properly tightened, the wheel could shake as they rotate, damaging the interior of the wheel well.
- Using an impact wrench to tighten lugnuts onto wheel hub, Jimmy is careful to tighten to torque specifications.
STEP THREE
Re-calibrate microchips in each of the tires, as well as on the motherboard in the dashboard of the vehicle so they communicate properly. If this step gets skipped, the computer on the car will always read that the vehicle has improperly inflated tires.
- Jimmy uses an Electronic Calibration Tool, to re-calibrate the TPMS – Tire Pressure Monitoring System. The ECT basically activates the sensors in the tire, which will then send a signal to the ECT with the necessary numbers for the tires. Jimmy will take that information and transfer it to the TPMS on the vehicle.
- Jimmy ensures that the TPMS has properly re-calibrated the motherboard in the dash of the vehicle. This way, the tire pressure monitoring system will only flash a notification on the dash when the tires are no longer properly inflated.
- A dangerous mistake some people may make is to forget the spare. Jimmy was sure to include the spare in his initial calibration, as well as his double check of each tire’s pressure.
STEP FOUR
Step back and enjoy the view.
To keep meeting your mechanic, taking a peek behind the wrench, and stay in the loop on new cars to customize into your very own, follow us on Facebook, Twitter, Instagram, Google, and Pinterest!
Photos by Heather Cortright, Milton Ruben Social Media Specialist.
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Recent Blog Entries
- Make Your Tacoma Even Tougher With These Modifications
- New Owner’s Clinic Launches at Milton Ruben Toyota
- Putt Away Your Trade Sales Event at Milton Ruben Toyota
- Get Ready for the Master’s at Milton Ruben Toyota with our Putting Competition!
- How to WIN A PRIUS at Milton Ruben Toyota! (with Recycling Perks of Augusta, GA)