WELCOME TO MILTON RUBEN TOYOTA!!
Born and raised in Augusta, Georgia, Milton Ruben attended Tulane University and received his undergraduate degree in Accounting. He then went on to achieve a masters degree from the University of Georgia. Choosing to take on a daring career decision and diverting from his plans of being a CPA, Milton Ruben decided to go to work for Harison-Gully Chevrolet of Augusta in 1979, which was owned by two brothers from Detroit, Michigan. Mr. Ruben found his calling and became a more aggressive businessman in January of 1982 when he bought Harison Gulley Chevrolet and turned it into Milton Ruben Chevrolet. Their first ad read “Milton Ruben and Chevrolet! Appearing together for the first time”. Milton Ruben was selling brand new Chevy Camaros for $8,982.50. The original shop opened on May 13, 1982 and was located at Walton Way and Twelth Street in Augusta, Georgia. In 1986, Milton Ruben Chevrolet had outgrown their showroom in downtown Augusta and broke ground at 3514 Washington Road in Augusta, Georgia on June 12, 1986. Mr. Ruben added several new brands in 1992, including Porsche, Audi, and Chrysler. He then owned the “CSRA’s (Central Savannah River Area) Largest Volume Dealer”. They offered new and used Chevrolet, Porsche, Audi, and Chrysler cars and trucks. This successful “Ma’N’Pop” business currently (2010) has an inventory of over 1,600 new and used vehicles including brands by Chevrolet, Chrysler, Plymouth, Jeep, Toyota, and Scion.
With their eyes on the Toyota brand for years, Milton Ruben Cherolet, Inc. bought Toyota of Augusta in 2009 and transformed it into Milton Ruben Toyota of Augusta. Mr. James Bernstein is a member of the Ruben family and President of Milton Ruben Chevrolet, Inc. due to his friendly yet aggressive business skills, and is quoted "The motivation for our purchase of the Toyota dealership can be explained by two sentiments. First, we are convinced that the economy is poised for a rebound," he explained. "Second, when times are good and even when they are mediocre, we are always trying to grow our business. Toyota is the No. 1 selling automobile in the world. We strive to be No. 1 in everything that we do, so we are pleased to have the opportunity to make a partnership with a company that is No. 1 in what they do.”
Mr. Bernstein told Augusta Chronicle staff writer, Tim Rausch, "Other than a different location, our goal is to provide customers with a seamless transition during the move…In the very near future, we expect to make significant investments to upgrading our facility with an additional sizable investment in our physical plant." Mr. Bernstein also stated “All warranties and pre-paid services originating from Toyota of Augusta will be honored at Milton Ruben Toyota…Former Toyota of Augusta employees are being interviewed for jobs at Milton Ruben Toyota…The certified technicians and professional sales and service people who are coming over in this transaction are a perfect fit into our customer-centered environment".
“Milton Ruben Motors’ staff carved out space Friday morning to sandwich dozens of Toyota cars and trucks between the Chevrolets and Chryslers at the Washington Road dealership.” (Tim Rausch, Augusta Chronicle, Saturday, February 21, 2009)Our #1 goal at Milton Ruben Toyota is to ensure that all your automotive experiences - whether in our sales, service, parts or bodyshop departments - are completely satisfactory to you.
Whether it’s a new or used car, truck, van or SUV, we want to earn your business now and in the future.
Here at THE ALL NEW MILTON RUBEN TOYOTA, we are your “WHATEVER IT TAKES DEALER”!